For the millions of first-generation immigrants in the U.S., brand loyalty isn’t just about product quality or even price– it’s more of a mashup of identity, nostalgia, and a delicate balancing act between holding on to their cultural roots and... Read More
Kendrick Lamar’s NFL Super Bowl halftime show was more than just entertainment. It was a masterclass in cultural storytelling, blending artistry, history, and social commentary in a way that resonated deeply with Black audiences and caused something approaching confusion among... Read More
The consumer packaged goods (CPG) industry has long been dominated by traditional marketing strategies — TV ads, celebrity endorsements, and hefty retail campaigns. But in recent years, a new wave of marketing has emerged, driven by influencers who command massive... Read More
How Snoop Dogg Became a Marketing Powerhouse In the 1990s, Snoop Dogg’s laid-back drawl and unapologetically dark lyrics made him a central figure in the West Coast hip-hop scene and a cultural touchstone of a pre-digital era when music was... Read More
Seismic cultural shifts and increasingly complex consumer identities have pushed advertising far beyond the broad, one-size-fits-all messaging of the past. Just ask any brand caught on the wrong side of messaging that missed the mark and then had to hear... Read More
One of the major challenges facing brands is how to crystalize and refine their messaging across all of their digital platforms. There is one demographic that continues to challenge and redefine the norms of the meaning of identity, consumption, and... Read More
In political marketing, few figures have captured the vibe of an era like Barack Obama. His rise to prominence wasn’t just a political triumph; it was a masterclass in modern marketing, particularly in his appeal to Millennials. How did a... Read More
Get 20 people in a room, and each of those 20 people will have many opinions on Meghan Markle and her husband Prince Harry. But especially about Meghan– let’s be real. The reasons behind that fact are layered and complex... Read More
The Latino audience in the U.S. represents a mosaic of cultures, languages, and traditions, offering a unique opportunity for brands seeking to connect with a diverse consumer base. The collective buying power of the Latino audience is expected to top... Read More
