The consumer packaged goods (CPG) industry has long been dominated by traditional marketing strategies — TV ads, celebrity endorsements, and hefty retail campaigns. But in recent years, a new wave of marketing has emerged, driven by influencers who command massive... Read More
Seismic cultural shifts and increasingly complex consumer identities have pushed advertising far beyond the broad, one-size-fits-all messaging of the past. Just ask any brand caught on the wrong side of messaging that missed the mark and then had to hear... Read More