Pop culture analysis
Articles

Dupe Culture: Knockoffs Are Reshaping Brand Loyalty

In the old days, luxury used to be about exclusivity– a carefully gatekept world of status symbols accessible only to those with deep pockets. But in the age of social media, shifting (and increasingly frightening) economic realities, and changing cultural... Read More

Pop culture analysis
Articles

Are Brands Missing the Modest Fashion Boom? 

With award season winding down, we’ll have to wait until later this year for the parade of the next iterations of ‘naked dresses’ worn by attention-seeking celebrities on the red carpet. For years, the fashion industry has been a laboratory... Read More

Pop culture analysis
Articles

Multicultural Audiences Are Redefining Luxury

Luxury has long been associated with exclusivity, heritage, and the more traditional markers of wealth, such as designer labels and high-end experiences. Yet, as global markets evolve and multicultural audiences take center stage, the concept of luxury is morphing into... Read More

Pop culture analysis
Articles

How Ancient Global Beauty Rituals Have Influenced Modern Trends

Thanks to technology and the (slow-moving) evolution away from Eurocentric beauty standards, the allure of traditional global beauty rituals has never been more potent. Today’s beauty trends owe much to the ancient practices of diverse cultures, which, with the help... Read More

Pop culture analysis
Articles

A Look Inside the Digital Fashion Fandom of Young Asian Americans 

Digital culture is constantly evolving on every level, and young Asian Americans have emerged as a dynamic and influential group in the fashion space, especially in the luxury fashion sector. Asian Americans are not only consumers but also trendsetters and... Read More

Pop culture analysis
Articles

The ‘Mob Wife’ Trend: A Nostalgic Throwback or a Modern Reinvention of 90s Luxe Hip-Hop Style? 

In the revolving door of fashion’s cyclical machine, trends are often reincarnated, drawing inspiration from past moments while infusing them with more contemporary nuances. One such resurfaced trend currently catching fire in pop culture and in elite fashion circles is... Read More

Pop culture analysis
Articles

Sole Power: How Sneaker Collabs Shape What Young POC Put on Their Feet

In the fashion world, sneaker collaborations have become the silver bullet for brands and even heritage luxury fashion houses seeking to reach young consumers and burnish their ‘Cool Kid’ reputations.  High-end labels such as Prada and Gucci have long since gotten into the sneaker... Read More

Pop culture analysis
Articles

‘Sephora Teens’ and the Power of TikTok Marketing

If you have been on TikTok, you have undoubtedly seen them– the insanely popular videos of beauty influencers singing the praises of all sorts of skincare and beauty products, from drugstore brands to exclusive, upmarket items. Usually, the women in... Read More

Pop culture analysis
Articles

The Evolution of Natural Hair Products for Black Women

Black women’s hair has been a symbol of identity, cultural heritage, and self-expression for centuries. It is estimated that the global Black hair care market was worth $2.5B in 2020, with Black hair care product sales making up 85.7 percent... Read More