In the not-too-distant past, premium packaged goods were a niche category reserved for a specific type of consumer– affluent, urban, and largely homogenous. But today, the cultural landscape of consumer behavior has shifted dramatically. As multicultural, younger, and digitally native... Read More
The consumer packaged goods (CPG) industry has long been dominated by traditional marketing strategies — TV ads, celebrity endorsements, and hefty retail campaigns. But in recent years, a new wave of marketing has emerged, driven by influencers who command massive... Read More
Climate change and environmental degradation dominate the global discourse, transitioning sustainability from a niche concern to a mainstream priority across various demographics. Within this shift lies a critical, yet often underrepresented, demographic: Black consumers. Their growing emphasis on sustainability reflects... Read More
It comes as a surprise to no one that time is hard to come by. And the way we take our meals is undergoing a massive transformation– especially for young Millennials and Gen Z POC. Yes, the traditional 3-square meals... Read More
Understanding consumer preferences in the realm of food is a dynamic and intricate process, influenced by a multitude of factors. One particularly intriguing aspect is the divergence and convergences of food choices across different generations. Here, we will dive into... Read More
