In political marketing, few figures have captured the vibe of an era like Barack Obama. His rise to prominence wasn’t just a political triumph; it was a masterclass in modern marketing, particularly in his appeal to Millennials. How did a... Read More
Get 20 people in a room, and each of those 20 people will have many opinions on Meghan Markle and her husband Prince Harry. But especially about Meghan– let’s be real. The reasons behind that fact are layered and complex... Read More
If you have been on TikTok, you have undoubtedly seen them– the insanely popular videos of beauty influencers singing the praises of all sorts of skincare and beauty products, from drugstore brands to exclusive, upmarket items. Usually, the women in... Read More
The Latino audience in the U.S. represents a mosaic of cultures, languages, and traditions, offering a unique opportunity for brands seeking to connect with a diverse consumer base. The collective buying power of the Latino audience is expected to top... Read More
