Pop culture analysis
Articles

Why Nike, Adidas, and Reebok Are Losing Their Grip on Minority Consumers

While trends and must-have lists have run their courses many times over in fashion, brands like Nike, Adidas, and Reebok have long been dominant forces. Their logos are iconic, their products are staples in closets around the globe, and their... Read More

Pop culture analysis
Articles

A Look Inside the Digital Fashion Fandom of Young Asian Americans 

Digital culture is constantly evolving on every level, and young Asian Americans have emerged as a dynamic and influential group in the fashion space, especially in the luxury fashion sector. Asian Americans are not only consumers but also trendsetters and... Read More

Pop culture analysis
Articles

How Gen Z is Blurring the Lines of the Luxury Market and Redefining Opulence

What do you think of when you think of luxury? For many of us, luxury means a penthouse apartment overlooking the park, or first-class seats en route to a well-deserved vacation. But for Gen Z consumers, what is classified as... Read More

Pop culture analysis
Articles

The ‘Mob Wife’ Trend: A Nostalgic Throwback or a Modern Reinvention of 90s Luxe Hip-Hop Style? 

In the revolving door of fashion’s cyclical machine, trends are often reincarnated, drawing inspiration from past moments while infusing them with more contemporary nuances. One such resurfaced trend currently catching fire in pop culture and in elite fashion circles is... Read More