Did you aim for a particular culture you wanted to set for the company or did that evolve over time?

A key part of us has always been innovation, to try new things. We’ve been ranked number one Insights Firm In North America four years in a row now, hopefully for five. We definitely want an innovative minded individual. We want someone that’s about growth. If you want a a traditional job with traditional methods, models and insights then this is not the right place for you. The person that we’re looking for is a very much an innovative minded, very intelligent, creative type.

We design our whole company around our five core values; give a shit, got your back, yes before no, inclusive and we’ve got guts. Give a shit is all about learning nonstop. Not your back is that we take care of each other and support each other. Yes before no means we’re solution focused. Inclusive which means we look for different opinions, make sure all voices are heard. Often introverts have the best ideas but don’t have an opportunity to speak, we ensure that we get those opinions and we give them a microphone to get their voice. Lastly, we’ve got guts means that we really are about empowering change and taking those beliefs and really trying to be innovative.