Well, I think we may be making a huge dent. I just think that we have to do a better job of amplifying the progress that we’re making. For example, today, we know that 40% of our fan base are women, and 25% of our fan base are people of color. That has grown significantly over the past decade, and it has grown because we’ve been intentional about our outreach across all of those dimensions that I just mentioned, across people being employed in the sport, women seeing a place and being able to play the sport, and women seeing themselves being able to work in the sport.
And the same holds true with people of color and Black people. Part of the ways in which we have embraced that culture is for people to understand that Black people didn’t just start playing hockey. The history of Blacks in the sport of hockey goes back before the National Hockey League. It started with the Hockey League, as you know, in 1895 right? And so being able to amplify those stories, to be able to tell those stories, is an important part of the ways in which we’re going to continue to engage younger audiences, younger more diverse audiences, and younger Black folks.
