It was the year 2000 myself and two colleagues from business school had started the company Hotspex. Our idea was we wanted to be involved in helping create the hot new specifications for products and services. So it became Hotspex, and “hot” was a big word back then and thankfully it still is. You’ll see that you can get fire emojis in your text when something’s good so hot is good!
It was all about you know using marketing insights to come up with what’s next and what’s going to be cool. All I wanted to do when I was a little kid I wanted to work with all the biggest brands in the world. I didn’t want to go work on just one thing, I wanted to work with Coke, Disney, Toyota, NASA, Microsoft and much more. I wanted to work with as many brands as I could because I have a very bad case of ADD. So this whole business was around just getting me as close to that as possible. But if you know me, I love commercials! I’m the guy that watches the Bachelor and The Bachelorette with his wife. I don’t pay much attention to the show but I love the commercials. That’s where the really good commercials are because people don’t time skip it because it’s reality TV.
