So I think that this is an interesting time because you saw DEI programs, you saw Chief Diversity officers being hired, you saw the 15% Pledge coming and basically, helping brands get onto retail shelves. It was a moment of heightened emotion, but it also created pathways for recognition for brands that might have not otherwise had that representation or that opportunity.
And so I think that we’re living in kind of a double-edged sword of yes, it gave us the awareness, and some brands are doing exceedingly well. Other brands have been left behind. And it goes back to regardless of building a brand, having operational support, understanding your brand, your trajectory, your growth, not going into retail too soon, and not taking on too much capital too soon. All of those things are also part of the long-term growth.
