Immersive technologies are making their way into a growing number of online shops due to their immediate results on conversion rates. However, the better Customer Experience (CX) is the most solicited feature by both clients and business owners due to the reduced product returns. With 3D product images, augmented reality, and virtual try-ons customers have a better idea of what they are getting, and the returns rate drops drastically. Online shopping has indeed opened the door of small businesses to the world, but that door is lost and locked in the vast ocean of advertisement gatekeepers.
