Advertising is interesting. What you want to do is you want to get your brand out there. I read an amazing stat that for every $1 spent in advertising, it creates $7 in gross domestic products. Advertising is important, it’s a $2 trillion annual business globally. It must work if that amount of investment is coming. Our client’s biggest line item is typical the media spend in the advertising and marketing budget. So if Liberty Mutual is on the Super Bowl, it gives them a very large audience to reach out to. People just want to be there and have their commercials shown. It also makes people that work for that company, proud to see the company that they work at advertised. A lot of executives including CEOs like to see ads for their brands during Super Bowl. So I’m sure that Liberty Mutual has a very sophisticated media planning function and with all the capability right now. Like where to put ads and are if they working or not, they’ve got a good strategy for why they show up where they show up. I always think it can be better though where you should be showing people insurance ads. Whether you’re in a very specific mindset or watching the Bachelor/Bachelorette, that’s a good mindset to sell insurance because they’re thinking about big decisions, risk, or marrying the wrong person. That’s a really good time to advertise insurance.
