That’s a wonderful question. And again, it goes back to my point about how we have to make sure that we get all of the progress that we’re making off hockey channels and into the mainstream. For example, we have invested, over the past 10 years, $190 million in programs to make the sport more accessible, and a significant part of those dollars has gone to minority communities through our Learn to Play and Learn to Skate programs.
We provide kids with the gear for free, they get to take it home if they participate in our entry-level eight-week programs, and we’ve done a much better job over the past five years of making sure that those programs are available in high-density under-indexed communities. So the ways in which we’re going to grow our sport with these communities is to make sure that kids, very early on, have access to our sport. We know that ice time is hard. To get and as you said, it’s expensive.
So we have reimagined our street hockey programs, particularly in rural and urban areas, so that kids who don’t have access to ice can still understand the game through street hockey. A lot of professional players started playing street hockey. They need to start on the ice again. It goes back to accessibility and being intentional about providing all of the on and off ramps for our sport that make the sport interesting and exciting for kids, because kids have choices right around the kinds of youth programming they want to participate in, and we want hockey to be at the top of that list.
