It was less of a stumble and more the fact that I was headhunted. The weird thing is that the role had been advertised, and I remember looking at it and thinking that it felt very research-oriented and very academic. I originally passed on it completely, and then I was re-contacted. I discovered ESOMAR, which is at such an interesting intersection between promoting doing business, promoting how to read the market, how to make more money, how to sell more, etc. However, at the same time, having a strong ethical backbone as well. It’s this idea that we’re here not to screw people. We’re here to empower people. And we’re here to try to find the right balance between commercial interests and the interests of people. I have to find that thing that fits my moral compass, but at the same time, it is interesting as well.
