Yeah, well, we have been very intentional about making sure that we understand how to attract just, not just fans, but represent. We know that representation counts. So, if a young woman is interested in hockey, seeing me is going to be a game-changer for her, right? And so we not only have to make sure that we represent women on the ice and the development and creation of the professional women’s hockey league is one way that we are contributing to that as a partner to that league, but also the way that we have embraced girls’ hockey and created a glide path for girls starting very young, to be able to see themselves all the way through the sport, but also in the C-suite, as you said.
Making sure that we hire women across race, ethnicity, and gender, to make sure that, as you mentioned, have development programs for women who are interested in being coaches, so they can move into the professional ranks. So in every part of the ecosystem, we are intentionally focused on making sure that women are represented and women can see themselves.
