Irrelevance. I fear not being able to add value, not being able to actually meaningfully grow a brand or help people grow their careers. I’m scared shitless of that but as a result, I read a lot. I interact with senior people a lot. I invent a lot of things and I staff myself on some major strategic products every year. You know the old saying, if you ask Einstein to cut down a tree, he said give me an hour and I’m going to spend 90% of that hour sharpening the axe and 10% chopping the tree. So I just demolish podcasts, books, newsletters and just talking to clients around what’s got them growing their brand. It’s all about relevance and making sure that my staff is all in tune. I would hate to think if someone came to Hotspex and spent five years with us then had trouble creating their best possible life. We know that our staff isn’t going to always stay with us but we want to make sure that after Hotspex that they go on to do amazing things. Which they do, former Hotspex employees work at Google, Facebook and Amazon. That makes me super happy that they’re able to go on and have great careers.
