Everyone has it within them so it’s giving people the belief that we have their back. It creates psychological safety so making sure that people know it’s okay to fail. If people don’t think it’s okay to fail, they don’t take risks. No risks, no reward, no progress. We like to make sure that people know that we’re a culture of innovation and feel free to fail because we’re going to fix it. We’re never going to put any client in harm’s way because we can always fix anything after it doesn’t work out. And that’s why we get to do all the innovative stuff that we do. Letting people have that space to go and be creative. We have standard methodologies at Hotspex, our reports are all story driven. We don’t have templates for our reports, we let the creativity of our professionals come out as they tell stories for our outputs back to clients. The stuff we give back isn’t cookie cutter, it’s almost a form of entertainment powered by data that leads to insights. This leads to growing brands and making profits so we let our people have that freedom to go in to go and be creative.
