We are trying to hire as many minorities as possible to create careers for people who look like us. Currently, 80% of our staff are minorities. Too often, we are frozen out of that side of the table in the beauty industry. Everyone wants to sell to Black and Brown people, but when you peel back the layers, Who is really making those decisions? In cosmetic companies, there are not as many minorities in those roles as we would like. In addition to our staffing, most of our partners are minority-run companies. Our goal is to grow their businesses as we grow.
In terms of our products, everything is under $20 and is of phenomenal quality. We have a strict list that we abide by for what ingredients we don’t want in the cosmetics. We are working to improve what was already built on by the original founder, his wife, and a dermatologist. We have an African American dermatologist on staff that works through the products with us. She helps us make sure we’re doing what’s right for darker complexions. Overall, we have a great opportunity to offer very high-quality products for under $20 and made by us.
