We want to expand our online presence. As the world has changed in the last 10 months, people are more willing to buy products online. There’s no longer a use of testers in today’s marketplace. So we as beauty companies have to make it easier for you to test the colors that you want for your skin tone. Two days ago, we launched a project with Google Marketplace that allows customers to virtually try on Black Opal lipsticks then go to our website and purchase the product.
Especially during this time of COVID, we’re looking to provide an easy and safe experience for our customers. We’re investing heavily in our digital footprint and figuring out how we can improve the customer experience. We’re also investing in our brick-and-mortar relationships with retailers that we feel have a predisposition to allow us to be authentic. When you enter our new locations coming in January, you will see that we are very proud of being black-owned and who we are.
