What role do you believe market researchers and the platforms that serve them can or should play in improving the healthcare experience for people with rare or terminal diseases?

We must become amplifiers of the unheard. Researchers and platforms should prioritize ethical design, inclusive samples, and real-time feedback loops with patients and caregivers. Let’s stop chasing the largest n and start centering the right voices. We have the tools to bring empathy into evidence—but only if we choose to ask the right questions, and listen well.