We’ve doubled down on multimedia content social-first storytelling, podcasts, and video recaps of the articles that we publish to meet younger audiences where they are. We feature culturally relevant voices, highlight underrepresented experiences, and build community through digital-first events and peer groups. It’s about creating spaces that feel welcoming, inspiring, and actionable so Gen Z sees themselves, their ambitions, and their agenda in our work.
One thing that we’ve found is that Gen Z is very much interested in stories that shape their future, which many do not realize. Our Gen Z audience and even a few members of Gen Alpha have been inspired by stories of building generational wealth and in some cases have used our articles as conversation starters to discuss finance and other topics with their parents and other role models.
