I gotta have a very biased answer for you right now. This is a new product that we’ve created called, Cognitive Media Targeting. The best time for someone to see an ad is when they’re in the exact right mood to see that specific ad. We work with Google to get access to their artificial intelligence, machine learning capability. I developed a platform that can predict what mood, somebody is in based on what they’re watching or reading and then it matches that mood with a catalog of advertising. So, when the moods align, the ads work better. So if it’s a Super Bowl, people are either excited or they’re inspired or having fun. They’re not in a sort of a pensive, concentrating state so the best ads for that time are ones that have had a similar emotional state, citing ads and inspiring ads. A good ad is best shown to someone when they’re in the right mindset to actually take that at it.
