There’s a lot of talk about research tech. We’re building a lot of tools that clients can use and we’re building a lot of tools that machine learning can use. I see the industry going into bifurcating. I think there’s going to be high end market research consulting around brand strategy, product strategy or business strategy. Also, I think there’s going to be lower end rapid insights where clients are doing a lot of their own research for simply easy stuff with programmed methods. I see that happening right now and in fact, that’s our strategy so we’ve got some incredibly talented human beings that work at Hotspex that are creative, can consult and have great ideas. We also developed automated tools that our clients can use to do with quick and easy ad testing. So I can see more of that happening.
