I think there are a couple of notable things about the younger fan. Most important is that the younger fan is far more ethnically and culturally diverse, right? We know from demographics that, starting with Gen Z and Millennials, and, as we look at Gen Alpha, it’s majority-minority, right? And so both in the sport of hockey, but I think in the sports and entertainment field generally, we have to make sure that our sport is culturally available to these younger cohorts.
And that’s not just the Black and brown and multicultural set, but it’s across all of the intersections, whether you talk about race, gender, sexual orientation, we have to make sure that our content is relevant and our sport is welcoming, also the way they consume is different, right? They may or may not find their way to our arenas. They may consume on a digital mobile application while playing street hockey. So we have to make sure that we provide all of the on and off-ramps to the sport that will make it interesting for that younger demographic.
