I think a lot of it is access, you know, founders will automatically go to “I need capital, I need capital”. But some of it is operational. It’s organizational, it’s making sure that your business is set up for that capital, that you have the right resources, and that you have the right business model. And so I always start from, what type of business are you building? And why? What is the outcome that you want for that business? And how do you build from there?
I will say to founders, here’s $2M, how does that change your business, and they’re not quite sure how they’re going to use those funds, what the outcomes are going to look like, what the ROI is. And so while I understand the challenge of funding, which is why we started BrainTrust Fund, I also think that there is understanding the operational, foundational elements of that business so that you can solve the challenges that you need outside of the blanketing of I just need capital because we know that we’re all bootstrapping founders.
