You put a huge emphasis on brand. I was reading about that on your website. Tell me a little more about that.

Well, that’s just sort of the relationships we have and that we work with. It’s typically established brands. That’s not to say that’s the only route into this industry. A lot of the food service management contracts we have are high-volume contracts.

Take Guinness for instance, which is a 265-year-old brand owned by Diageo–  it’s just not a brewery. It’s an experience– there’s a retail component, there’s a private dining room, there’s a full-service restaurant and brewery there. We can do tours. It’s a full entertainment venue, and the reason that works for us is that we’re able to create 100 local jobs into this hospitality line of business and help develop meaningful career paths. 

The restaurant will probably land in the top quadrant of high-volume restaurants in Chicago, so the experience that some of our young people get is unmatched.