Well, this is an important message, and this is one that we need to talk about all the time because I think often people somehow associate multiculturalism with socio-economics, and we know that people of color bring significant buying power.
People of color aren’t just poor and so understanding the opportunity to be able to engage audiences across the entire socio-economic spectrum, intersected by race, ethnicity, gender, is an important message of growing a sport, as opposed to thinking that the only way you can reach those communities is to go into poor communities and to provide charitable support. I think that being intentional about focusing one’s attention around the full opportunity across the socio-economic spectrum is an important message to send.
