You’ve spoken about the importance of data integrity, especially in an era of AI and fraudulent responses. Now that you’re living inside the healthcare system as a patient, how do you see the connection between market research and real-world healthcare outcomes?

Now more than ever, I see that bad data doesn’t just hurt business decisions—it can ruin lives. A misdiagnosis, a delayed treatment, a flawed study—these ripple into real consequences. As a patient, I’ve seen how much rides on flawed systems. As a researcher, I know we can do better. Market research isn’t just about opinions anymore. It’s about insight that drives life-saving, life-affirming decisions.