Black women comprise about 7% of the total U.S. population and have considerable influence as consumers across industries. THEJEMBE surveyed over 1,000 Black women to dig deeper into their perceptions on various issues affecting their lives—professional development, education, finances, and... Read More
It’s impossible to open an app without seeing an ad pop up. But what do consumers really think about the ads they see every day? Eyes4Research surveyed 500 consumers to learn more about how they feel about advertising across all... Read More
The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged group, willing to invest the time and money to play the games they enjoy. Eyes4Research surveyed 1.034 gamers of... Read More
When it comes to cars, consumers know which brands are associated with luxury and elevated quality. In our survey of 3,000 respondents who currently own and drive a vehicle, and are looking to purchase a new or used vehicle in... Read More
