THEJEMBE and QuestionPro surveyed 1,000 college students to understand their views on a potential Department of Education (DOE) shutdown, focusing on its impact on financial aid, education quality, accessibility, and career prospects. Executive Summary: The survey reveals that students heavily... Read More
Black women comprise about 7% of the total U.S. population and have considerable influence as consumers across industries. THEJEMBE surveyed over 1,000 Black women to dig deeper into their perceptions on various issues affecting their lives—professional development, education, finances, and... Read More
Police brutality and gun violence: two stark issues that seem to be the bookends in the daily narratives of African Americans. This societal pressure is perhaps exemplified last May when Phoenix police officers with drawn weapons traumatized a black mom... Read More
They say youth is wasted on the young. Still, the young eventually run out of youth to waste and are tasked to join “adult” society and shape culture’s economic and social aspects. Welcome Generation Z. Also known as Zoomers or... Read More
To leverage the economic power of this influential audience, brands will need to be authentic in their efforts to support and include LGBTQ+ consumers on all levels, even in the face of possible consumer backlash. The LGBTQ+ audience has emerged... Read More
It’s impossible to open an app without seeing an ad pop up. But what do consumers really think about the ads they see every day? Eyes4Research surveyed 500 consumers to learn more about how they feel about advertising across all... Read More
The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged group, willing to invest the time and money to play the games they enjoy. Eyes4Research surveyed 1.034 gamers of... Read More
The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged group, willing to invest the time and money to play the games they enjoy. Eyes4Research surveyed 1.034 gamers of... Read More
When it comes to cars, consumers know which brands are associated with luxury and elevated quality. In our survey of 3,000 respondents who currently own and drive a vehicle, and are looking to purchase a new or used vehicle in... Read More
Detailed infographic based the US Automobile consumer study conducted in Q1 2021. The infographic is a detailed, visual report covering a number of key data points from the full report. 3000 respondents participated in the study, over a course of... Read More
An infographic report exploring consumer attitudes towards advertising. An infographic report exploring consumer attitudes towards advertising. An infographic report exploring consumer attitudes towards advertising. Read More
