Pop culture analysis
Articles

The Next Big Market? Disabled Consumers 

The higher profile of the needs of people with disabilities has led to a new era of inclusivity, thanks to a sharpening intersection between technology and accessibility. The result has led disabled consumers to experience products, services, and interactions more... Read More

Pop culture analysis
Advertising / Marketing

Gen Z, Intersectional Identity, and Brand Messaging

One of the major challenges facing brands is how to crystalize and refine their messaging across all of their digital platforms. There is one demographic that continues to challenge and redefine the norms of the meaning of identity, consumption, and... Read More

Pop culture analysis
Interviews

Genevieve Thiers

With her first company Sittercity.com, entrepreneur Genevieve Thiers pioneered the digital intersection between babysitters and the parents who desperately needed them. As a female founder, Thiers has navigated many of the same challenges that land in the lap of other... Read More

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Infographics
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Infographics