Jennifer Smith Tapp

Sr. Editor/VP of Content

Jennifer brings nearly 20 years of editorial leadership experience as Senior Editor of The Jembe, curating an insightful collection of content that unravels consumer trends, illuminates market landscapes, and empowers brands with actionable consumer insights. Her goal with THEJEMBE is that it enables brands to make informed decisions in an ever-changing consumer market.

As Founding Editor of Chicago Woman, a print and digital publication for professional women in Chicago, Jennifer led the launch of the print edition and oversaw its production, steadily building a team of talented writers and editors, as well as recruiting regular outside contributors. Jennifer was also instrumental in the growth of the Chicago Woman brand extensions, expanding the reach of the brand deeper into the arenas of beauty, fashion, wellness, and professional development for women with creative and engaging experiential marketing.