Black women comprise about 7% of the total U.S. population, and have considerable influence as consumers across industries. TheJembe surveyed over 1,000 Black women to dig deeper into their perceptions on various issues affecting their lives– professional development, education, finances, as well as the attitudes that influence their purchase decisions.
Executive Summary: Spending an estimated $6B on beauty products in 2023, Black women are a crucial and growing beauty market segment. Our new report, The State of Black Women, investigates Black women consumers’ attitudes about brands across industries to learn more about what drives their purchase decisions. Our . . .
