Insights that move with culture
Discover actionable intelligence for brands that want to connect, engage, and grow with diverse audiences. Our insights help you understand what matters most to real people—right now.
Featured articles
Jaden Smith’s Louboutin Partnership and the Rise of Identity-Driven Fashion Tribes
Not Using Online Panels in Your Market Research? It’s Time to Change That
The B2C and B2B business landscape is constantly in flux. One thing that has not changed, however, is that making informed decisions is the key to suc…
Featured Case Study
Fashion Fair + Black Opal: Reclaiming Cultural Relevance for a New Generation of Beauty Consumers
NABJ + Essence Magazine: Capturing Black Women’s Political Reality in Real Time
Culture, Branding, and Ad Perception: Why Culture, Not Creativity, Determines Brand Success
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The "Aesthetic" Economy: How GenZ Black Creators Are Reclaiming Digital IP
Our 2026 Trend Report identifies a massive shift in how intellectual property is handled in decentr…
Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture
Recently, Gen Alpha made social waves by feverishly embracing the cryptic phrase “6-7” (pronounced “…
Cars Are Cultural Objects, And Identity Shapes What Americans Drive
For decades, the auto industry has treated cars as rational, necessary purchases, with a checklist t…
The "Soft Life" Scholarship: Why Universities Are Rebranding Student Wellness
In a landmark move, three major HBCUs (Historically Black Colleges and Universities) have announce…
The EV Disconnect: Why Black and Multicultural Consumers Aren’t Buying
From the outside, the electric vehicle story looks clean and linear. Adoption is rising. Infrastruct…
What Streetwear Says About Your Next Car Purchase
Streetwear was once the uniform of skate kids and hip-hop artists. But what used to be fashion’s scr…
Why Marriott, Airbnb, and Delta Still Misread Black and Latino Travelers– and What It’s Costing Them
In 2025, travel isn’t just leisure; it is identity work. It is culture, safety, belonging, and narra…
The Broadband Divide: What Telecom Brands Don’t Understand
For decades, the broadband gap has been framed as a technical problem. Coverage maps. Deployment tim…
The "Glow Up" Economy: Tracking the $2B Shift in GenZ Black Beauty
The Challenge How did a niche digital aesthetic move from TikTok subcultures to a multi-billion doll…
Why Chick-fil-A and Taco Bell Win Multicultural Loyalty
Loyalty in the modern food economy is no longer driven primarily by taste, convenience, or even pric…
Architecture of Identity: The Rise of Modern Afro-Minimalism
In the heart of Lagos , Johannesburg , and Atlanta , a new visual language is being built. Moving…
Jaden Smith’s Louboutin Partnership and the Rise of Identity-Driven Fashion Tribes
When Christian Louboutin , one of the most storied houses in luxury footwear, named Jaden Smith as…
Decoding the "Third Space": Why GenZ is Building Virtual Community Centers
The Challenge As physical community centers in urban hubs face gentrification and closure, where is…
The Algorithmic Vernacular: How AI is Reshaping AAVE in 2026
Executive Summary As Large Language Models (LLMs) become the primary interface for digital creation,…
How Netflix’s Global Hits Outperform Disney’s Multicultural Efforts
For decades, Hollywood has treated cultural differences as a pesky problem to be solved rather than…
Fashion Fair + Black Opal: Reclaiming Cultural Relevance for a New Generation of Beauty Consumers
The Context Fashion Fair and Black Opal are iconic beauty brands with deep cultural roots in serving…
NABJ + Essence Magazine: Capturing Black Women’s Political Reality in Real Time
The Context Following Donald Trump’s highly publicized Q&A session at the NABJ annual convention, me…
Culture, Branding, and Ad Perception: Why Culture, Not Creativity, Determines Brand Success
The Context In the current advertising ecosystem, culture determines whether brands earn attention,…
Streetwear Meets Speed: How Car Culture and Fashion Collide
Streetwear has evolved from subculture to global style authority—now it’s shifting gears and making…
Interview With Rhonesha Byng
Rhonesha Byng has been rewriting the narrative of ambition for over a decade, long before media plat…
Crypto & Culture: Minority Investors Leading the Cryptocurrency Charge
Cryptocurrency has evolved from a niche experiment into a global financial powerhouse, with the mark…
DOE Survey
THEJEMBE and QuestionPro surveyed 1,000 college students to understand their views on a potential D…
MrBeast and Feastables: A New Era in Gen Z Marketing
The consumer packaged goods (CPG) industry has long been dominated by traditional marketing strategi…
The Power of Cultural Listening: Ralph Lauren vs. American Eagle
It’s one thing to feature diversity in your campaign. It’s another thing entirely to understand the…
The Global Plot Twist Hollywood Didn’t See Coming
Always more than just an industry, Hollywood also functions as a powerful and effective cultural bar…
Food Brands Don’t Just Feed Us. They Shape Us.
Let’s be honest: no one is buying oat milk because they just like the taste. In 2025, food is the le…
Who’s Missing From Your Data? Cultural Gaps in the AI Era
Data is the rocket fuel behind AI. But if your tank is half-empty– missing entire communities, cultu…
How ChatGPT is Redefining Culturally Competent Healthcare
The world is growing increasingly multicultural, and equitable healthcare access remains a pressing…
How Snoop Dogg Became a Marketing Powerhouse
How Snoop Dogg Became a Marketing Powerhouse In the 1990s, Snoop Dogg’s laid-back drawl and unapolog…
Desi Dollars Are Speaking. Are You Listening?
When marketers envision the next frontier of luxury, the default setting tends to land on coastal We…
DEI is the Engine of STEM in the United States
If the United States wishes to be a competitor in the global economy, bolstering the STEM talent poo…
Instagram Entrepreneurship and the Power of Cultural Identity
The rise of Instagram as a launchpad for aspiring entrepreneurs has transformed both the way we thin…
How the “Tunnel Walk” Became a Showcase of Black Style
For fashion-aware, eagle-eyed basketball fans, the NBA tunnel arrivals have been must-see TV for y…
Tesla’s Gigafactories and Multicultural Workforce Integration
The integration and retention of a multicultural workforce in tech-driven factories present both imm…
Navigating America’s Shifting Landscape: A Call for Identity Consciousness
In the wake of the 2024 election, America finds itself in the midst of a transformative period. With…
Soft Boy vs. Sigma Male: Redefining Masculinity in Men’s Brands
Modern masculinity is evolving, blending emotional openness with strength. This infographic dives in…
Why Anime Culture is a Branding Goldmine
For years, anime occupied the margins of Western entertainment, often dismissed as a niche interest…
Kendrick Lamar, Black Culture, and What Brands Can Learn
Kendrick Lamar’s NFL Super Bowl halftime show was more than just entertainment. It was a mastercla…
Ozempic, Culture, and Trust in Minority Communities
The global conversation about weight loss drugs has rapidly intensified, as has the guessing game of…
Black Women’s Car Preferences Across Generations
Black women are increasingly influential in the automotive market, demonstrating a complex and evolv…
Multicultural Audiences Are Redefining Luxury
Luxury has long been associated with exclusivity, heritage, and the more traditional markers of weal…
Tyler Perry, Rihanna, and LeBron: A Billionaire Blueprint for Equity
As we move deeper into the 21st century, the face of modern wealth is changing. In industries histor…
Gen Z is Redefining Fine Dining
For decades, fine dining has meant images of starched white tablecloths, hushed conversations, and m…
Dupe Culture: Knockoffs Are Reshaping Brand Loyalty
In the old days, luxury used to be about exclusivity– a carefully gatekept world of status symbols a…
Cultural Identity is Shaping the Future of Premium CPG
In the not-too-distant past, premium packaged goods were a niche category reserved for a specific ty…
Interview With Jeff Moster
In addition to his role in wealth management, Jeff Moster is deeply committed to uplifting Chicago’s…
Driving Innovation: The Power of DEI in STEM
Science, Technology, Engineering, and Math (STEM) fields are at the heart of innovation and economic…
Modern Horror Movies and Representation: A Jumpscare Bringing Fairness
When it comes to Hollywood, it might seem inappropriate to bring out Charles Dickens’ famous line, “…
Your Resume is a Vibe: Gen Z’s Branding Playbook
When Gen Z logs into TikTok, they aren’t mindlessly scrolling or just killing time. They’re building…
The Potential of Video Game Culture
The home video game industry has been a notable yet not dominant part of the retail market since the…
Mainstream Is a Myth. Why Cultural “Niches” Are Where the Money Is
With our fractured, atomized media landscape, the idea of mainstream is more illusion than reality.…
Tech, Trust, & TikTok: How Gen Z Shops for Cars
It’s become on-brand for Gen Z to rewrite the rules of engagement for many industries, and this gene…
Auntie Power: The Market Force You’re Ignoring
When brands chase fleeting trends or obsess over Gen Z virality, they often overlook a powerful, ste…
Lessons from the 2025 Met Gala
The 2025 Met Gala, themed Superfine: Tailoring Black Style, offered more than its usual parade of…
Why Gen Z is Choosing Trades Over Universities
For decades, university education has been heralded as the cornerstone of success, the expected path…
Netflix, Love, and the Black Culture Gap
Netflix’s recent lineup of dating shows featuring Black cast members has done more than stir drama;…
Why Cultural Fluency Is the New Premium for Insurance
Insurance has always sold itself as certainty. A promise that when the unexpected arrives, someone h…
White Rural Men Still Have Buying Power
Consumer demographics are constantly in flux. And brands often find themselves chasing the latest tr…
The Ethnic Food Aisle Is a Relic, And Your Brand Might Be Too
One day soon, the “ethnic food aisle” will read like a museum exhibit. A curious fossil of how we us…
Wellness Is Political Now. Your Brand’s “Self-Care Sunday” Isn’t Cutting It
Wellness isn’t about overpriced lavender candles on a Sunday anymore. It’s about fairness, survival,…
Nomadness Travel Tribe and the Black Travel Renaissance
If you haven’t yet noticed on TikTok or Instagram, the tourism industry is experiencing a travel ren…
Beauty Has a Language. Gen Z Doesn’t Speak Yours
For decades, beauty has been fluent in one dominant tongue: aspiration. Glossy, filtered, and more i…
Are Brands Missing the Modest Fashion Boom?
With award season winding down, we’ll have to wait until later this year for the parade of the next…
Mental Health, Black Identity, and What Brands Keep Missing
The dialogue around mental health has gotten louder in recent years, but unfortunately for Black com…
AI Can’t Read the Room: Why Cultural Intelligence Still Needs Humans
It’s tempting to believe that with every model upgrade, AI will one day know culture as well as we d…
EVs, Equity, and the Road to Inclusion
Culture is driving the car business, yet auto brands are still speaking like they’re selling metal a…
BBL Bodies, Branding, and the New Economics of Beauty
The cultural canon of beauty is constantly shifting. Still, few trends have reverberated across so m…
The Business of Afrofuturism in Media and Marketing
Afrofuturism, once a cultural undercurrent largely confined to niche communities and academic circle…
Skip the Rainbow Wash: What LGBTQ+ Consumers Actually Want From Brands
Every June, the corporate internet explodes in color. Logos bloom in rainbow gradients, social feeds…
When Culture Votes With Its Wallet: Survey Insights From Ralph Lauren vs. American Eagle
Brands love to believe they know their audience. But when culture pushes back, it’s rarely subtle. R…
Why Culture Drives Brand Loyalty Among First-Gen Consumers
For the millions of first-generation immigrants in the U.S., brand loyalty isn’t just about product…
Did Audiences Enjoy Kendrick Lamar’s Super Bowl Halftime Show?
A study conducted by TheJembe surveyed over 700 respondents who watched Kendrick Lamar ’s Super Bow…
Cultural Fluency Is the New Demographic Data
In the not-too-distant past, there was a time when brands thought they could cobble together the pie…
Meghan Markle’s ‘As Ever’ and the Gatekeeping of the Lifestyle Space
The contours of the lifestyle industry have been stretched and pulled over the years, even making sp…
Shuttering the Department of Education Rewrites America’s Economic Future
From the classrooms of inner-city schools to Wall Street, the repercussions of the decision to close…
DEI on Clearance: When Inclusion Gets Marked Down, So Does Your Brand
Some brands are quietly taking down their diversity signs. The language of “inclusion” that was once…
Tourism Is Identity Work Now, Not Just Leisure
For many travelers, tourism is less about packing bags and more about packing identity. When someone…
Culture Writes the Playbook
“Culture Writes the Playbook” isn’t just a headline. It’s the reality brands are navigating. Our lat…
From Billboard to Backchannel: Where Audiences Actually See Your Ads Now
Last summer in New York, Gucci covered an entire building with a mural teasing its new campaign. T…
Jake Paul and the Future of Pro Sports
Jake Paul’s career shift from content creator to professional boxer is no longer just a curiosity fo…
Anthony Mackie’s Captain America and Consumer Culture
When Anthony Mackie officially picked up the shield of Captain America, it wasn’t just a simple cast…
‘Soft Boy’ vs. ‘Sigma Male’: The Masculinity Debate in Men’s Brands
By now, the ongoing debate about masculinity has touched every corner of the internet, inflaming pas…
The Street Wear Market
This infographic report illustrates how streetwear is no longer a youth-driven movement like hip h…
How Obama Used Marketing to Capture Millennials
In political marketing, few figures have captured the vibe of an era like Barack Obama. His rise to…
The Power of Telenovelas: Spanish-Language Programming And Consumer Behavior
Telenovelas , with their dramatic storylines, compelling characters, and emotional depth, hold uniqu…
Language Matters: How Language Influences Tech Purchases Among Minority Demographics
Technology can often feel like a runaway train, leaving behind consumers who might not speak the dom…
6 Brands Driving Social Change and Capturing Younger Consumers
Brands are no longer content with just selling products. The brands on the top of the must-have list…
A Quick Look at Sneaker Culture
An infographic report about the global sneaker market that addresses luxury and streetwear brands,…
Digital Platforms & Asian American Consumers
Far from being a monolith, the Asian American market is culturally diverse and nuanced in a way that…
Socially Conscious Brands & Young Consumers
When brands make a social or cultural misstep, a younger consumer will call them out first. Younge…
Diverse Audience Data Is the Future of Advertising
Seismic cultural shifts and increasingly complex consumer identities have pushed advertising far bey…
The Rise and Diversity in Country Music
An infographic report that illustrates the rise of country music among various generations and h…
Meghan Markle’s New Lifestyle Brand Is Already Struggling– Leaning Into Her Diverse Heritage Could Help
Get 20 people in a room, and each of those 20 people will have many opinions on Meghan Markle and…
The Challenge of AI and Culture: Racial and Cultural Profiling and Its Impact on Minorities
While artificial intelligence (AI) is already making our lives a little easier (notice how apps for…
Beyoncé And The Role of Black Musicians in Country Music
American music is a rich tapestry of influences and inspirations, and the connections between genres…
Afrobeats Ascendency: The Rise of Nigerian Music in America and Beyond
While most of the news about music in America in recent years has been caught in an endless loop of…
Vоісеѕ Of Rеѕіlіеnсе
Black women comprise about 7% of the total U.S. population and have considerable influence as consum…
Interview With Monica Eng
Seasoned journalist and Medill School of Journalism lecturer Monica Eng is a James Beard award-winni…
Hispanic Americans and Spanish-language Programming
A look into the U.S. Hispanic population, including language , brand preferences and how they’re re…
Understanding Consumer Food Preferences Across Generations
Understanding consumer preferences in the realm of food is a dynamic and intricate process, influenc…
The ‘Mob Wife’ Trend: A Nostalgic Throwback or a Modern Reinvention of 90s Luxe Hip-Hop Style?
In the revolving door of fashion’s cyclical machine, trends are often reincarnated, drawing inspirat…
Hair Care Market for Black Women
The black haircare industry is expected to surpass $6 billion in revenue by 2026. By The Numbers gen…
The Continued Rise of Streaming
With streaming services emerging as the dominant media format, traditional media struggles to mainta…
The Data and Cultural Factors Behind Taylor Swift’s Fame
There is fame. Then there is generational fame. The latter includes prominence and fortune, but the…
An Analysis of Black Women in Entrepreneurship
Have you ever heard of Madam C.J. Walker? You should know her: Walker is considered history’s first…
The Next Step for Big Box Stores
Since the late 1990s, the American retail landscape has changed tremendously, as a number of “big bo…
The Rise of the Indian American in Politics
Some things seem both endless and cyclical: Midwest winters, The Walking Dead , and Madonna’s thirs…
Why Minority Athletes Are Powerhouses of Influence in the Branding World
There has probably never been a moment when the intersection of sports, culture, and commerce has be…
Game On: The NFL’s Playbook to Win Over Younger Fans With Pop Culture
The world of sports entertainment is constantly evolving, but the NFL has placed its bets on a str…
The Meghan Markle Effect
All eyes are on what Meghan Markle is wearing whenever she steps out. In what has been called the ‘…
The Demographics of the Streaming Versus Cable Battle
How Americans watch TV has changed over the last two decades, and who watches what type of TV platfo…
Why Nike, Adidas, and Reebok Are Losing Their Grip on Minority Consumers
While trends and must-have lists have run their courses many times over in fashion, brands like Nike…
A Look Inside the Digital Fashion Fandom of Young Asian Americans
Digital culture is constantly evolving on every level, and young Asian Americans have emerged as a d…
Zendaya, Issa, and Ayo: Black Women Are The New Power Players in Hollywood
In Hollywood’s glittering universe, a new generation of Black women is rewriting the rules, redefini…
The Evolving Global Luxury Market
The idea of what is considered ‘luxury’ is changing, driven by marketing strategies targeting younge…
Interview With Kim Davis
In the multiverse of professional sports, few arenas have been as traditionally homogenous as hockey…
The Elevation of Afrocentric Gaming: Empowering Cultural Narratives in eSports and Gaming
The gaming and eSports industry is transforming. Global gaming revenue is estimated to be about $55…
What Now? Black Women and the 2024 Election
While half the country reveled in the afterglow of President-Elect Donald Trump’s win in the waning…
Strategic Approaches for Brands to Capitalize on the Diversity of the Latino Audience
The Latino audience in the U.S. represents a mosaic of cultures, languages, and traditions, offering…
The Rise Of Snacking Among Young Consumers
Discover the evolving snack landscape among today’s youth and how brands are adapting to meet thei…
Do Celebrity Political Endorsements Influence Minority Voters?
Let’s face it– we are all election-fatigued at this point, perhaps even still a bit hungover from 20…
Why Are Stanley Cup Tumblers Flying Off the Shelves? – A Deep Dive
A mundane object seems to burst into the media and consumer awareness unexpectedly. People line out…
Diversity And AI
While the excitement over the potential of AI has captured out attention, the persistent lack of div…
The LGBTQ + Audience
An infographic report on the global spending power of the LGBTQ+ audience and how it stands to gener…
Gen Z, Intersectional Identity, and Brand Messaging
One of the major challenges facing brands is how to crystalize and refine their messaging across all…
Interview With Dr. Dravon James
Dr. Dravon James is the Founder of the Next Step Leadership Academy, a company that empowers women t…
‘Sephora Teens’ and the Power of TikTok Marketing
If you have been on TikTok, you have undoubtedly seen them– the insanely popular videos of beauty in…
A Snack Revolution: How Minority Millennials and Gen Z Are Redefining Mealtime
It comes as a surprise to no one that time is hard to come by. And the way we take our meals is unde…
Interview With Jimmy Jean Baptiste
Spanning over a decade, Jimmy Jean Baptiste Kernisant’s career began in Spain, where he excelled as…
Sustainability and Black Consumers: A Growing Demand for Ethical Choices
Climate change and environmental degradation dominate the global discourse, transitioning sustainabi…
The NFL and GenZ
A look at the Gen Z fanbase in the NFL shows a slow, steady growth among this audience. By the numbe…
Sole Power: How Sneaker Collabs Shape What Young POC Put on Their Feet
In the fashion world, sneaker collaborations have become the silver bullet for brands and even herit…
The Weaponization of the “DEI Hire”: How the Term Undermines Black and POC Professionals
Over the past decade, corporate America has embraced Diversity, Equity, and Inclusion (DEI) initiati…
Leveraging Social Media Platforms to Engage Black Voters
In the modern political campaign landscape, reaching diverse voter bases has never been more critica…
Gen X Spending On Health and Wellness
With all of the initial recent marketing focus on Millennials, and now Gen Z and Gen Alpha, it’s eas…
The Next Big Market? Disabled Consumers
The higher profile of the needs of people with disabilities has led to a new era of inclusivity, tha…
How Gen Z is Blurring the Lines of the Luxury Market and Redefining Opulence
What do you think of when you think of luxury? For many of us, luxury means a penthouse apartment ov…
How Ancient Global Beauty Rituals Have Influenced Modern Trends
Thanks to technology and the (slow-moving) evolution away from Eurocentric beauty standards, the all…
AI in Diverse Communities
As the artificial intelligence (AI) revolution becomes a more ubiquitous part of all our lives, it’s…
The Power of the Black Consumer: A Driving Force in the U.S. Economy
In recent years, the impact of Black consumers in the U.S. has surged, reshaping industries and rede…
Not Using Online Panels in Your Market Research? It’s Time to Change That
The B2C and B2B business landscape is constantly in flux. One thing that has not changed, however, i…
The World of Gaming – Who Gamers Are.
The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a dive…
The World of Gaming Infographics
A survey of gamers to learn more about who they are, and how they game .
Holistic Pet Infographics
Detail of key sources of how pet owners learn about holistic pet care.
Cannabis – Just Business?
In the last year, the world has become so focused on working from home that we have almost forgotten…
Evolving Media Consumption Habits and What It Means for Businesses
The way audiences are consuming media is undergoing a significant transformation. With smartphones,…
The Virtual Concert Revolution: Insights for a New Era of Entertainment
During the last few years, the music industry has witnessed a transformational shift with the rise o…
Black Women and Podcasts
Black female podcasters have carved out a space that authentically reflects their experiences and re…
Automobile Owner Brand Awareness
Tracking automobile owners’ overall brand awareness.
Black Women and Podcasts
Exploring the listening habits and the rise of Black Women in podcasting and the opportunities for b…
Exploring the Growing Buying Power of the LGBTQ+ Consumer Audience
To leverage the economic power of this influential audience, brands will need to be authentic in the…
When Likes Lead to Purchases: The Emergence of Social Commerce
If there are two things that characterize modern Western culture, and American culture in particular…
U.S. Automobile Consumer Study Report
When it comes to cars, consumers know which brands are associated with luxury and elevated quality.…
How Research Can Boost New Product Launch Success
Any B2C business owner can tell you that launching a new product can be exciting and daunting. The s…
Who Gamers Are and What They Want
The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a dive…
Product labels infographics
Effect of product labeling on pet owner purchase decisions.
Research Community vs Online Panel – What’s the Difference?
Market research is the compass that guides B2C and B2B businesses through the changing landscape of…
Conditions treatment infographics
The most prevalent conditions that pet owners treat with holistic pet care products.
U.S. Automobile Consumer Study Infographic
Detailed infographic based the US Automobile consumer study conducted in Q1 2021. The infographic is…
Gamer Facts Infographic
10 important facts for marketers to know about gamers .
The Dynamic Intersection of Technology and Trends on Shaping Cultural Norms Around the World
The rapid pace of technological advancements means that the world is more connected than ever before…
How Uncertainty Surprisingly Shapes Consumer Decision-Making
Uncertainty has become a constant in our lives. From economic fluctuations to global health emergenc…
The Rise of Zoomers: Unveiling Attitudes and Culture
They say youth is wasted on the young. Still, the young eventually run out of youth to waste and are…
The Promise and Pitfalls of Autonomous Vehicles For Consumers
Moving from a concept that captured the imagination to reality, autonomous vehicles have taken the a…
The Rise and Rise of TikTok
Every youth generation has its own styles and attributes that affect greater society, and in recent…
Consumer Attitudes and Perceptions About Advertising Style and Methods
An infographic report exploring consumer attitudes towards advertising. An infographic report explor…
How Important Interactive Content Enhances Audience Engagement
Capturing and maintaining audiences’ attention in our digital age is a challenge that marketers and…
Impact of pandemic on automobile purchase
Impact of COVID on automobile owners’ purchase decisions.
Leveraging AI in Copywriting and Research
The artificial intelligence (AI) revolution is changing the world, especially the way we work. AI ha…
Consumers and the Future of the Film Industry
Since their inception in the early 20 th century, Hollywood and the film industry have been major dr…
The Evolution of Natural Hair Products for Black Women
Black women’s hair has been a symbol of identity, cultural heritage, and self-expression for centuri…
How to Design Unbiased Survey Questions: The Key to Reliable Data
Surveys are powerful tools for gaining insights, but the quality of the data they produce depends he…
The Power of Empathy in Market Research
In market research, understanding research participants isn’t just a statistical exercise; it’s a pr…
How to Leverage the Power of Online Panels to Enhance Your Customer Experience Strategy
Customer experience has become a critical element for businesses both big and small. To optimize you…
How can chatbots help us?
Advances in AI have gathered speed so rapidly that even the savviest businesspeople are scrambling t…
It’s What You Hear: The Rise of Sonic Branding
Advances in marketing have gone hand-in-hand with advances in technology, which has created both cha…
Breaking Stereotypes: POC Gamers and Their Presence in Video Games
Nothing seems stable these days, from the economy to politics, from our collective health to geopoli…
Layer-on-Layer
Earlier this year, Wohlers Associates, Inc. published its annual report with current figures for the…
Pet Veterinarian Treatment
Holistic pet care treatments as administered by veterinarians.
Holistic Pet Products
Holistic pet care products purchased and breakdown of pet owners’ monthly spend on holistic pet p…
Zoom into the Future of Video Conferencing
The Omnichannel Revolution
The retail landscape is constantly evolving and adapting to new technologies, ideas, and trends. As…
How Gamers Play Infographics
How gamers play and how often they play .
Consumer Attitudes and Perception about Advertising Style
It’s impossible to open an app without seeing an ad pop up. But what do consumers really think about…
Craft a Winning Brand Strategy by Leveraging Custom Online Panels
The current business landscape is dynamic, and the key to building a successful brand lies in unders…
Auto Owner Quality Perceptions
Automobile owners’ perceptions of quality among high-quality automobile brands.
Between a Rock and Hard Place: Police Brutality & Gun Violence in African American Communities
Police brutality and gun violence: two stark issues that seem to be the bookends in the daily narrat…
The Future Internet Is Now: Web3
When the World Wide Web became publicly available in 1991, it revolutionized the way we work and pla…
Culture doesn't wait. Neither should your insights.
TheJembe helps brands understand and connect with multicultural audiences through real-time cultural intelligence.