Case Study Insights

Cultural Loyalty and Discovery in Beauty and Fashion

Beyond the Shelf: How Black Consumers Discover, Trust, and Choose Brands Before They Buy

Culture, Branding, and Ad Perception

Reclaiming Cultural Relevance for a New Generation of Beauty Consumers

Capturing Black Women's Political Reality in Real Time

NABJ + Essence Magazine: Capturing Black Women’s Political Reality in Real Time

Culture on America’s Biggest Stage: What Kendrick Lamar and Bad Bunny’s

Fashion Fair + Black Opal: Reclaiming Cultural Relevance for a New Generation of Beauty Consumers

The Context Fashion Fair and Black Opal are iconic beauty brands with deep cultural roots in serving Black women. As leg…