It’s impossible to open an app without seeing an ad pop up. But what do consumers really think about the ads they see every day? Eyes4Research surveyed 500 consumers to learn more about how they feel about advertising across all platforms– digital, broadcast, and traditional advertising, like billboards and mailers.

Executive Summary: Ads with celebrity spokespeople are common, but our survey found that only 33% of respondents indicated that they were more likely to remember an advertisement with a celebrity endorsement or spokesperson. Our report, Consumer Attitudes and Perceptions About Advertising Styles explores what consumers feel about the advertising they see and what it takes to engage them and influence their purchase decisions. 

Key Findings:

• 45% of respondents skip or fast-forward through TV ads, podcast ads, and digital video ads when they can.
• Of all of the respondents, 40% indicated that ads with a catchy jingle or song are somewhat effective in making an ad memorable.
• Only 27% of respondents stated that they are comfortable with their personal data being used to target ads for them specifically.
• Regarding traditional mail advertising, like catalogs and flyers, only 26% of respondents state that they somewhat enjoy looking through them when they receive them.
• 21% of respondents report that television advertising has directly led them to purchase a product or service.
• Most respondents indicated that brands have a maximum of 30 seconds to deliver their messaging in advertisements

to get a copy of the report, email: Publishers@thejembe.com.