When it comes to cars, consumers know which brands are associated with luxury and elevated quality. In our survey of 3,000 respondents who currently own and drive a vehicle, and are looking to purchase a new or used vehicle in the next 12 months, Mercedes-Benz, Lexus, Porsche, and Audi were the brands receiving the highest quality perception scores.

Executive Summary: Toyota scores big with consumer brand loyalty. In our U.S. Automobile Consumer Study, Toyota owners indicated that they are more likely to replace their current Toyota with a new Toyota when shopping for a new vehicle. For more insights on automobile consumers, read our report, U.S. Automobile Consumers Study Report.

Key Findings on Consumer Automobile Spending:

• 44% of respondents indicated that they plan on spending less than $25K on their next vehicle purchase.
• Slightly more than one quarter stated that they intend to use personal savings on their next vehicle.
• 30% of respondents plan to finance their new vehicle through a bank or a credit union.
• The majority of respondents stated that they would be willing to pay more for an eclectic vehicle that has the same features, amenities, and functions as a gasoline-powered vehicle.

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