Consumer Attitudes and Perception about Advertising Style

It’s impossible to open an app without seeing an ad pop up. But what do consumers really think about the ads they see every day? Eyes4Research surveyed 500 consumers to learn more about how they feel about advertising across all platforms– digital, broadcast, and traditional advertising, like billboards and mailers. 

Executive Summary: Ads with celebrity spokespeople are common, but our survey found that only 33% of respondents indicated that they were more likely to remember an advertisement with a celebrity endorsement or spokesperson. Our report, Consumer Attitudes and Perceptions About Advertising Styles explores what consumers feel about the advertising . . .

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