Cultural trends

A Snack Revolution: How Minority Millennials and Gen Z Are Redefining Mealtime

It comes as a surprise to no one that time is hard to come by. And the way we take our meals is undergoing a massive transformation– especially for young Millennials and Gen Z POC. Yes, the traditional 3-square meals... Read More

Cultural trends

Game On: The NFL’s Playbook to Win Over Younger Fans With Pop Culture

The world of sports entertainment is constantly evolving, but the NFL has placed its bets on a strategy to capture the attention and loyalty of elusive younger audiences. As the most widely televised sporting league in the world, it certainly... Read More

Cultural trends

Understanding Consumer Food Preferences Across Generations

Understanding consumer preferences in the realm of food is a dynamic and intricate process, influenced by a multitude of factors. One particularly intriguing aspect is the divergence and convergences of food choices across different generations. Here, we will dive into... Read More

Cultural trends

Language Matters: How Language Influences Tech Purchases Among Minority Demographics

Technology can often feel like a runaway train, leaving behind consumers who might not speak the dominant language. The relationship between language and purchasing behavior among minority audiences is a pivotal area of interest for tech brands seeking to deepen... Read More

Cultural trends

Meghan Markle’s New Lifestyle Brand Is Already Struggling– Leaning Into Her Diverse Heritage Could Help

Get 20 people in a room, and each of those 20 people will have many opinions on Meghan Markle and her husband Prince Harry. But especially about Meghan– let’s be real. The reasons behind that fact are layered and complex... Read More

Cultural trends

How Gen Z is Blurring the Lines of the Luxury Market and Redefining Opulence

What do you think of when you think of luxury? For many of us, luxury means a penthouse apartment overlooking the park, or first-class seats en route to a well-deserved vacation. But for Gen Z consumers, what is classified as... Read More

Cultural trends

The Elevation of Afrocentric Gaming: Empowering Cultural Narratives in eSports and Gaming

The gaming and eSports industry is transforming. Global gaming revenue is estimated to be about $553B in 2027, and Afrocentric gaming communities are emerging as key players in reshaping the landscape. These communities celebrate African and Afro-diasporic cultures, champion diverse... Read More

Cultural trends

The ‘Mob Wife’ Trend: A Nostalgic Throwback or a Modern Reinvention of 90s Luxe Hip-Hop Style? 

In the revolving door of fashion’s cyclical machine, trends are often reincarnated, drawing inspiration from past moments while infusing them with more contemporary nuances. One such resurfaced trend currently catching fire in pop culture and in elite fashion circles is... Read More

Cultural trends

The Power of Telenovelas: Spanish-Language Programming And Consumer Behavior

Telenovelas, with their dramatic storylines, compelling characters, and emotional depth, hold unique sway over Hispanic American audiences. For the uninitiated, a telenovela is a specific type of serial drama or soap opera primarily produced in Latin America.  Even Erik Estrada,... Read More

Cultural trends

Gen X Spending On Health and Wellness 

With all of the initial recent marketing focus on Millennials, and now Gen Z and Gen Alpha, it’s easy to overlook Generation X. The novel, written by Douglas Coupland gave this demographic (born between 1965 and 1980) its name, and became... Read More

Cultural trends

Sole Power: How Sneaker Collabs Shape What Young POC Put on Their Feet

In the fashion world, sneaker collaborations have become the silver bullet for brands and even heritage luxury fashion houses seeking to reach young consumers and burnish their ‘Cool Kid’ reputations.  High-end labels such as Prada and Gucci have long since gotten into the sneaker... Read More

Cultural trends

Why Are Stanley Cup Tumblers Flying Off the Shelves? – A Deep Dive

A mundane object seems to burst into the media and consumer awareness unexpectedly. People line out the doors of department stores to buy it. A new edition instantly sells out when released. The product’s hashtag amasses over 6.8 billion views... Read More