Over the past decade, corporate America has embraced Diversity, Equity, and Inclusion (DEI) initiatives to address systemic inequities and create more inclusive workplaces. These efforts have been widely celebrated but have also sparked backlash, particularly through the “DEI hire” notion. ... Read More
Climate change and environmental degradation dominate the global discourse, transitioning sustainability from a niche concern to a mainstream priority across various demographics. Within this shift lies a critical, yet often underrepresented, demographic: Black consumers. Their growing emphasis on sustainability reflects... Read More
While most of the news about music in America in recent years has been caught in an endless loop of Swifties and the Beyhive (understandably so), another musical phenomenon has been carving out a place of its own in the... Read More
In the modern political campaign landscape, reaching diverse voter bases has never been more critical. Among the most pivotal demographics are Black voters, whose voices and votes have the power to shape elections significantly. As traditional media consumption shifts and... Read More
While trends and must-have lists have run their courses many times over in fashion, brands like Nike, Adidas, and Reebok have long been dominant forces. Their logos are iconic, their products are staples in closets around the globe, and their... Read More
In political marketing, few figures have captured the vibe of an era like Barack Obama. His rise to prominence wasn’t just a political triumph; it was a masterclass in modern marketing, particularly in his appeal to Millennials. How did a... Read More
Thanks to technology and the (slow-moving) evolution away from Eurocentric beauty standards, the allure of traditional global beauty rituals has never been more potent. Today’s beauty trends owe much to the ancient practices of diverse cultures, which, with the help... Read More
There has probably never been a moment when the intersection of sports, culture, and commerce has been more pronounced. Minority athletes have transcended their roles as sports figures to become wildly influential brand ambassadors, shaping consumer behaviors and driving significant... Read More
In Hollywood's glittering universe, a new generation of Black women is rewriting the rules, redefining success, and shaping the future of entertainment. Led by formidable figures such as Zendaya, Issa Rae, and Ayo Edebiri, this dynamic wave of talent is... Read More
While artificial intelligence (AI) is already making our lives a little easier (notice how apps for grocery delivery now offer up suggested recipes based on what’s already in your cart?), the excitement of it all has been shot through with... Read More
Digital culture is constantly evolving on every level, and young Asian Americans have emerged as a dynamic and influential group in the fashion space, especially in the luxury fashion sector. Asian Americans are not only consumers but also trendsetters and... Read More
Brands are no longer content with just selling products. The brands on the top of the must-have lists of consumers– especially younger consumers, all have a compelling story that connects with their audiences. And for many brands, that story has... Read More
