Seismic cultural shifts and increasingly complex consumer identities have pushed advertising far beyond the broad, one-size-fits-all messaging of the past. Just ask any brand caught on the wrong side of messaging that missed the mark and then had to hear... Read More
The higher profile of the needs of people with disabilities has led to a new era of inclusivity, thanks to a sharpening intersection between technology and accessibility. The result has led disabled consumers to experience products, services, and interactions more... Read More
One of the major challenges facing brands is how to crystalize and refine their messaging across all of their digital platforms. There is one demographic that continues to challenge and redefine the norms of the meaning of identity, consumption, and... Read More
Let’s face it– we are all election-fatigued at this point, perhaps even still a bit hungover from 2020. Regardless of your political views, it would be understandable if the perpetual campaign cycles have left some of us looking for someone... Read More
In recent years, the impact of Black consumers in the U.S. has surged, reshaping industries and redefining how brands engage with their audiences. The estimated spending power of Black Americans has grown to over $1.6 trillion, making them a key... Read More
Over the past decade, corporate America has embraced Diversity, Equity, and Inclusion (DEI) initiatives to address systemic inequities and create more inclusive workplaces. These efforts have been widely celebrated but have also sparked backlash, particularly through the “DEI hire” notion. ... Read More
Climate change and environmental degradation dominate the global discourse, transitioning sustainability from a niche concern to a mainstream priority across various demographics. Within this shift lies a critical, yet often underrepresented, demographic: Black consumers. Their growing emphasis on sustainability reflects... Read More
While most of the news about music in America in recent years has been caught in an endless loop of Swifties and the Beyhive (understandably so), another musical phenomenon has been carving out a place of its own in the... Read More
In the modern political campaign landscape, reaching diverse voter bases has never been more critical. Among the most pivotal demographics are Black voters, whose voices and votes have the power to shape elections significantly. As traditional media consumption shifts and... Read More
While trends and must-have lists have run their courses many times over in fashion, brands like Nike, Adidas, and Reebok have long been dominant forces. Their logos are iconic, their products are staples in closets around the globe, and their... Read More
In political marketing, few figures have captured the vibe of an era like Barack Obama. His rise to prominence wasn’t just a political triumph; it was a masterclass in modern marketing, particularly in his appeal to Millennials. How did a... Read More
Thanks to technology and the (slow-moving) evolution away from Eurocentric beauty standards, the allure of traditional global beauty rituals has never been more potent. Today’s beauty trends owe much to the ancient practices of diverse cultures, which, with the help... Read More
