Cultural trends

Why Anime Culture is a Branding Goldmine

For years, anime occupied the margins of Western entertainment, often dismissed as a niche interest reserved for late-night cable viewers or geek-adjacent cosplay conventions. Today, anime has emerged as a global cultural force, shaping fashion, music, and even how young... Read More

Cultural trends

What Streetwear Says About Your Next Car Purchase

Streetwear was once the uniform of skate kids and hip-hop artists. But what used to be fashion’s scrappier, petulant little sibling has now become a bona fide global powerhouse. Streetwear wields influence across everything from luxury fashion to advertising and,... Read More

Cultural trends

DEI is the Engine of STEM in the United States

If the United States wishes to be a competitor in the global economy, bolstering the STEM talent pool is essential. Changes in public policy for funding agencies and a decline in STEM degree graduation rates will have dire consequences for... Read More

Cultural trends

Anthony Mackie’s Captain America and Consumer Culture 

When Anthony Mackie officially picked up the shield of Captain America, it wasn’t just a simple casting choice– it became a significant cultural moment in time. Marvel’s decision to place a Black man front and center as the face of... Read More

Cultural trends

Meghan Markle’s ‘As Ever’ and the Gatekeeping of the Lifestyle Space

The contours of the lifestyle industry have been stretched and pulled over the years, even making space for megawatt names like Gwyneth Paltrow. However, the launch of Meghan, Duchess of Sussex’s new brand, As Ever, has ignited a multifaceted dialogue... Read More

Cultural trends

White Rural Men Still Have Buying Power

Consumer demographics are constantly in flux. And brands often find themselves chasing the latest trends in urban markets, focused on digital-first strategies and multicultural engagement, meant to capture the vibe of the moment. Yet, one group remains largely overlooked despite... Read More

Cultural trends

Dupe Culture: Knockoffs Are Reshaping Brand Loyalty

In the old days, luxury used to be about exclusivity– a carefully gatekept world of status symbols accessible only to those with deep pockets. But in the age of social media, shifting (and increasingly frightening) economic realities, and changing cultural... Read More

Cultural trends

Shuttering the Department of Education Rewrites America’s Economic Future

From the classrooms of inner-city schools to Wall Street, the repercussions of the decision to close the Department of Education will echo for generations. As the calendar flipped over to March 2025, America awoke to a seismic shift in its... Read More

Cultural trends

Why Culture Drives Brand Loyalty Among First-Gen Consumers

For the millions of first-generation immigrants in the U.S., brand loyalty isn’t just about product quality or even price– it’s more of a mashup of identity, nostalgia, and a delicate balancing act between holding on to their cultural roots and... Read More

Cultural trends

Are Brands Missing the Modest Fashion Boom? 

With award season winding down, we’ll have to wait until later this year for the parade of the next iterations of ‘naked dresses’ worn by attention-seeking celebrities on the red carpet. For years, the fashion industry has been a laboratory... Read More

Cultural trends

Navigating America’s Shifting Landscape: A Call for Identity Consciousness

In the wake of the 2024 election, America finds itself in the midst of a transformative period. With over 70 executive orders issued by the Trump administration since February 20, 2025, the nation wakes up each day to a new... Read More

Cultural trends

Ozempic, Culture, and Trust in Minority Communities

The global conversation about weight loss drugs has rapidly intensified, as has the guessing game of who’s taking them and who's losing weight the old-fashioned way. Companies are ramping up their marketing efforts to reach diverse consumer groups. Weight loss... Read More