ethnographic research

The Evolving Global Luxury Market

The idea of what is considered ‘luxury’ is changing, and younger consumers are behind the evolution. With more young adults living at home, many of them have more disposable cash to spend on luxury goods, services, and experiences, and they... Read More

ethnographic research

The Meghan Markle Effect

All eyes are on what Meghan Markle is wearing whenever she steps out. In what has been called the ‘Meghan Markle Effect’, almost every piece of clothing the Duchess of Sussex is photographed in immediately sells out.  Read More

ethnographic research

The Rise Of Snacking Among Young Consumers

Discover the evolving snack landscape among today's youth and how brands are adapting to meet their changing preferences and lifestyles. Read More

ethnographic research

A Quick Look at Sneaker Culture

An infographic report about the global sneaker market that addresses luxury and streetwear brands, and how women are impacting this industry.  Read More

ethnographic research

Hispanic Americans and Spanish-language Programming

A look into the U.S. Hispanic population, including language, brand preferences and how they’re represented in media and film.  Read More

ethnographic research

The Rise and Diversity in Country Music

An infographic report that illustrates the rise of country music among various generations and how pop culture is influencing the genre.  Read More

ethnographic research

The NFL and GenZ

A look at the Gen Z fanbase in the NFL shows a slow, steady growth among this audience. By the numbers also reveals that a whopping 49% of this generation watch sports on streaming devices. Read More

ethnographic research

Hair Care Market for Black Women

The black haircare industry is expected to surpass $6 billion in revenue by 2026. By The Numbers generated this infographics to examine hair texture, style and overall spending on black hair products. Read More

ethnographic research

The Street Wear Market

This infographic report illustrates how streetwear is no longer a youth-driven movement like hip hop, but a force to be reckoned with in the fashion industry. Read More

ethnographic research

Black Women and Podcasts

Black female podcasters have carved out a space that authentically reflects their experiences and resonates with a diverse consumer base seeking inclusivity and authenticity. Read More

ethnographic research

The LGBTQ + Audience

An infographic report on the global spending power of the LGBTQ+ audience and how it stands to generate over $3T in revenue and growing. Read More

ethnographic research

Holistic Pet Infographics

Detail of key sources of how pet owners learn about holistic pet care. Read More