U.S. Automobile Consumer Study Report

When it comes to cars, consumers know which brands are associated with luxury and elevated quality. In our survey of 3,000 respondents who currently own and drive a vehicle, and are looking to purchase a new or used vehicle in the next 12 months, Mercedes-Benz, Lexus, Porsche, and Audi were the brands receiving the highest quality perception scores. 

Executive Summary: Toyota scores big with consumer brand loyalty. In our U.S. Automobile Consumer Study, Toyota owners indicated that they are more likely to replace their current Toyota with a new Toyota when shopping for a new vehicle. For . . .

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