ethnographic research

A Quick Look at Sneaker Culture

An infographic report about the global sneaker market that addresses luxury and streetwear brands, and how women are impacting this industry.  Click to view

ethnographic research

Hispanic Americans and Spanish-language Programming

A look into the U.S. Hispanic population, including language, brand preferences and how they’re represented in media and film.  Click to view

ethnographic research

The Rise and Diversity in Country Music

An infographic report that illustrates the rise of country music among various generations and how pop culture is influencing the genre.  Click to view

ethnographic research

The NFL and GenZ

A look at the Gen Z fanbase in the NFL shows a slow, steady growth among this audience. By the numbers also reveals that a whopping 49% of this generation watch sports on streaming devices. Click to view

ethnographic research

Hair Care Market for Black Women

The black haircare industry is expected to surpass $6 billion in revenue by 2026. By The Numbers generated this infographics to examine hair texture, style and overall spending on black hair products. Click to view

ethnographic research

The Street Wear Market

This infographic report illustrates how streetwear is no longer a youth-driven movement like hip hop, but a force to be reckoned with in the fashion industry. Click to view

ethnographic research

Black Women and Podcasts

Black female podcasters have carved out a space that authentically reflects their experiences and resonates with a diverse consumer base seeking inclusivity and authenticity. Click to view

ethnographic research

The LGBTQ + Audience

An infographic report on the global spending power of the LGBTQ+ audience and how it stands to generate over $3T in revenue and growing. Click to view

ethnographic research

Holistic Pet Infographics

Detail of key sources of how pet owners learn about holistic pet care. Click to view

ethnographic research

Holistic Pet Products

Holistic pet care products purchased and breakdown of pet owners’ monthly spend on holistic pet products. Click to view

ethnographic research

Pet Veterinarian Treatment

Holistic pet care treatments as administered by veterinarians. Click to view

ethnographic research

Product labels infographics

Effect of product labeling on pet owner purchase decisions. Click to view