The focus coming out of these social justice demonstrations and the pandemic that we’re currently in the midst of changed the dialogue on Black consumers – impact, significance and igniter / catalyst / trendsetter / advocate tendencies, etc. I’ve elevated my vision / customer engagement / innovative disruptive strategies for multicultural consumers (and created a brand bravery blueprint) that can help them really see these consumers and understand the construct of chase / value criteria that exists between brands and their engaged customers, etc.
