I would focus more on understanding consumer behaviors, consumption patterns and really delve into the fandoms that exist in all aspects of content, digital and social; those are the markers that are driving completing the user experiences in our multi-verse. The advice I would give to others is to really probe data science and make sure that those data points have dimensionality, etc. Don’t just rule by data but make sure there’s depth where you’re understanding lifestyles, motivations, drivers, values, aspirations / inspirations and you’re evaluating the intimacies of who these consumers are, why they matter and the impact these BIPOC communities bring to rich, contextually relevant learnings, etc.
