Cultural Research Advisor
Aiesha T. Powell is a distinguished multicultural consumer insights strategist with a profound understanding of the Black/African-American consumer market. Her work is centered on discerning subtle shifts in consumer mindsets and cultural trends, an expertise she honed in leadership research positions at seminal Black media institutions, including EBONY/JET and ESSENCE.
She has a proven record of translating intricate data into compelling, actionable narratives. By leveraging a diverse array of research methodologies and trend-spotting techniques, Aiesha consistently delivers invaluable business intelligence that guides brands in making strategic, well-informed decisions. Her articulate communication style and exceptional presentation skills enable her to forge trust and influence among business partners and senior leadership.
Aiesha holds a BA in Journalism with a concentration in Advertising from Howard University, complemented by certificates in Marketing and Management, Data Analytics, and Advanced Marketing Research Techniques. Her contributions to the field have been widely recognized, culminating in prestigious honors such as the MAAX Award for Research Executive of the Year and the EBONY-JET Marketing Executive of the Year.
