Cultural trends

‘Sephora Teens’ and the Power of TikTok Marketing

If you have been on TikTok, you have undoubtedly seen them– the insanely popular videos of beauty influencers singing the praises of all sorts of skincare and beauty products, from drugstore brands to exclusive, upmarket items. Usually, the women in... Read More

Cultural trends

The Rise of the Indian American in Politics

Some things seem both endless and cyclical: Midwest winters, The Walking Dead, and Madonna’s thirst for attention. They pause briefly, and then we grudgingly accept they’ll be back for no good reason. This reality could be applied to American elections.... Read More

Cultural trends

An Analysis of Black Women in Entrepreneurship

Have you ever heard of Madam C.J. Walker? You should know her: Walker is considered history’s first African-American female entrepreneur and the first female self-made millionaire in America. And we’re not talking about extraordinary success in a post-Jim Crow or... Read More

Cultural trends

AI in Diverse Communities

As the artificial intelligence (AI) revolution becomes a more ubiquitous part of all our lives, it’s becoming apparent that the revolution has affected some groups of people more than others. Tech mogul Elon Musk has claimed that AI will eventually... Read More

Cultural trends

The Data and Cultural Factors Behind Taylor Swift’s Fame

There is fame. Then there is generational fame. The latter includes prominence and fortune, but the recipient defines an era while simultaneously impacting culture in lasting ways. The individual becomes a notable historical figure, not just another fond youthful memory... Read More

Cultural trends

Strategic Approaches for Brands to Capitalize on the Diversity of the Latino Audience

The Latino audience in the U.S. represents a mosaic of cultures, languages, and traditions, offering a unique opportunity for brands seeking to connect with a diverse consumer base. The collective buying power of the Latino audience is expected to top... Read More

Cultural trends

The Evolution of Natural Hair Products for Black Women

Black women’s hair has been a symbol of identity, cultural heritage, and self-expression for centuries. It is estimated that the global Black hair care market was worth $2.5B in 2020, with Black hair care product sales making up 85.7 percent... Read More

Cultural trends

The Dynamic Intersection of Technology and Trends on Shaping Cultural Norms Around the World

The rapid pace of technological advancements means that the world is more connected than ever before, breaking down geographical boundaries and allowing for enriching cultural exchange The world is in the midst of a profound transformation in how technology and... Read More

Premium
Cultural trends

Between a Rock and Hard Place: Police Brutality & Gun Violence in African American Communities

Police brutality and gun violence: two stark issues that seem to be the bookends in the daily narratives of African Americans. This societal pressure is perhaps exemplified last May when Phoenix police officers with drawn weapons traumatized a black mom... Read More

Premium
Cultural trends

The Rise of Zoomers: Unveiling Attitudes and Culture

They say youth is wasted on the young. Still, the young eventually run out of youth to waste and are tasked to join “adult” society and shape culture’s economic and social aspects. Welcome Generation Z. Also known as Zoomers or... Read More

Cultural trends

Breaking Stereotypes: POC Gamers and Their Presence in Video Games

Nothing seems stable these days, from the economy to politics, from our collective health to geopolitical arenas. Even American cultural stalwarts like Hollywood and Disney have been on their heels in a time of strikes and shifting mediums. The one... Read More

Premium
Cultural trends

Exploring the Growing Buying Power of the LGBTQ+ Consumer Audience

To leverage the economic power of this influential audience, brands will need to be authentic in their efforts to support and include LGBTQ+ consumers on all levels, even in the face of possible consumer backlash. The LGBTQ+ audience has emerged... Read More