Technology can often feel like a runaway train, leaving behind consumers who might not speak the dominant language. The relationship between language and purchasing behavior among minority audiences is a pivotal area of interest for tech brands seeking to deepen... Read More
Get 20 people in a room, and each of those 20 people will have many opinions on Meghan Markle and her husband Prince Harry. But especially about Meghan– let’s be real. The reasons behind that fact are layered and complex... Read More
What do you think of when you think of luxury? For many of us, luxury means a penthouse apartment overlooking the park, or first-class seats en route to a well-deserved vacation. But for Gen Z consumers, what is classified as... Read More
The gaming and eSports industry is transforming. Global gaming revenue is estimated to be about $553B in 2027, and Afrocentric gaming communities are emerging as key players in reshaping the landscape. These communities celebrate African and Afro-diasporic cultures, champion diverse... Read More
In the revolving door of fashion’s cyclical machine, trends are often reincarnated, drawing inspiration from past moments while infusing them with more contemporary nuances. One such resurfaced trend currently catching fire in pop culture and in elite fashion circles is... Read More
Telenovelas, with their dramatic storylines, compelling characters, and emotional depth, hold unique sway over Hispanic American audiences. For the uninitiated, a telenovela is a specific type of serial drama or soap opera primarily produced in Latin America. Even Erik Estrada,... Read More
With all of the initial recent marketing focus on Millennials, and now Gen Z and Gen Alpha, it’s easy to overlook Generation X. The novel, written by Douglas Coupland gave this demographic (born between 1965 and 1980) its name, and became... Read More
In the fashion world, sneaker collaborations have become the silver bullet for brands and even heritage luxury fashion houses seeking to reach young consumers and burnish their ‘Cool Kid’ reputations. High-end labels such as Prada and Gucci have long since gotten into the sneaker... Read More
A mundane object seems to burst into the media and consumer awareness unexpectedly. People line out the doors of department stores to buy it. A new edition instantly sells out when released. The product’s hashtag amasses over 6.8 billion views... Read More
If you have been on TikTok, you have undoubtedly seen them– the insanely popular videos of beauty influencers singing the praises of all sorts of skincare and beauty products, from drugstore brands to exclusive, upmarket items. Usually, the women in... Read More
Some things seem both endless and cyclical: Midwest winters, The Walking Dead, and Madonna’s thirst for attention. They pause briefly, and then we grudgingly accept they’ll be back for no good reason. This reality could be applied to American elections.... Read More
Have you ever heard of Madam C.J. Walker? You should know her: Walker is considered history’s first African-American female entrepreneur and the first female self-made millionaire in America. And we’re not talking about extraordinary success in a post-Jim Crow or... Read More
