In political marketing, few figures have captured the vibe of an era like Barack Obama. His rise to prominence wasn’t just a political triumph; it was a masterclass in modern marketing, particularly in his appeal to Millennials. How did a... Read More
Thanks to technology and the (slow-moving) evolution away from Eurocentric beauty standards, the allure of traditional global beauty rituals has never been more potent. Today’s beauty trends owe much to the ancient practices of diverse cultures, which, with the help... Read More
There has probably never been a moment when the intersection of sports, culture, and commerce has been more pronounced. Minority athletes have transcended their roles as sports figures to become wildly influential brand ambassadors, shaping consumer behaviors and driving significant... Read More
In Hollywood's glittering universe, a new generation of Black women is rewriting the rules, redefining success, and shaping the future of entertainment. Led by formidable figures such as Zendaya, Issa Rae, and Ayo Edebiri, this dynamic wave of talent is... Read More
While artificial intelligence (AI) is already making our lives a little easier (notice how apps for grocery delivery now offer up suggested recipes based on what’s already in your cart?), the excitement of it all has been shot through with... Read More
Digital culture is constantly evolving on every level, and young Asian Americans have emerged as a dynamic and influential group in the fashion space, especially in the luxury fashion sector. Asian Americans are not only consumers but also trendsetters and... Read More
Brands are no longer content with just selling products. The brands on the top of the must-have lists of consumers– especially younger consumers, all have a compelling story that connects with their audiences. And for many brands, that story has... Read More
How Americans watch TV has changed over the last two decades, and who watches what type of TV platform has also changed and is in a constant state of flux. In July 2022, streaming services first captured more viewers than... Read More
It comes as a surprise to no one that time is hard to come by. And the way we take our meals is undergoing a massive transformation– especially for young Millennials and Gen Z POC. Yes, the traditional 3-square meals... Read More
The world of sports entertainment is constantly evolving, but the NFL has placed its bets on a strategy to capture the attention and loyalty of elusive younger audiences. As the most widely televised sporting league in the world, it certainly... Read More
Understanding consumer preferences in the realm of food is a dynamic and intricate process, influenced by a multitude of factors. One particularly intriguing aspect is the divergence and convergences of food choices across different generations. Here, we will dive into... Read More
Technology can often feel like a runaway train, leaving behind consumers who might not speak the dominant language. The relationship between language and purchasing behavior among minority audiences is a pivotal area of interest for tech brands seeking to deepen... Read More
