Cultural trends

How Research Can Boost New Product Launch Success

Any B2C business owner can tell you that launching a new product can be exciting and daunting. The stakes are high and every B2C business owner dreams of a successful product launch that captures the market’s attention and drives revenue. ... Read More

Cultural trends

How Uncertainty Surprisingly Shapes Consumer Decision-Making

Uncertainty has become a constant in our lives. From economic fluctuations to global health emergencies, consumers are continually faced with unpredictable circumstances that influence their choices. As a result, understanding how uncertainty impacts consumer decision-making is crucial for B2C businesses that are... Read More

Cultural trends

The Future Internet Is Now: Web3

When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume information and goods. The early internet was relatively primitive and boring, but it soon evolved... Read More

Cultural trends

The Virtual Concert Revolution: Insights for a New Era of Entertainment

During the last few years, the music industry has witnessed a transformational shift with the rise of virtual concerts. Powered by technology, these digital performances have taken center stage, offering a unique experience to the music-loving audience worldwide. But what is driving this... Read More

Cultural trends

The Power of Empathy in Market Research

In market research, understanding research participants isn’t just a statistical exercise; it’s a process that requires empathy. By truly comprehending the thoughts, feelings, and experiences of your research participants, B2C businesses can unlock valuable insights that can drive businesses forward.  Here is... Read More

Cultural trends

Artificial Intelligence in Academia

The emergence of generative artificial intelligence (AI) platforms, such as ChatGPT, is already having major repercussions on society and will certainly have many more in the future. Experts are claiming that generative AI will be able to do a plethora... Read More

Cultural trends

How Important Interactive Content Enhances Audience Engagement

Capturing and maintaining audiences’ attention in our digital age is a challenge that marketers and market researchers face daily. But engaging an audience is not just about delivering a message; it’s about creating an experience that resonates. A powerful tool... Read More

Cultural trends

How to Design Unbiased Survey Questions: The Key to Reliable Data

Surveys are powerful tools for gaining insights, but the quality of the data they produce depends heavily on the questions asked. Bias in survey questions can lead to skewed results, rendering the collected data less valuable. To ensure the reliability of your surveys,... Read More

Cultural trends

Research Community vs Online Panel – What’s the Difference?

Market research is the compass that guides B2C and B2B businesses through the changing landscape of audience preferences and market dynamics. To fully harness the power of market research effectively, B2C and B2B businesses need to understand the research tools at their... Read More

Cultural trends

The Promise and Pitfalls of Autonomous Vehicles For Consumers

Moving from a concept that captured the imagination to reality, autonomous vehicles have taken the automotive industry by storm, promising a future of safer, more efficient transportation. However, this revolutionary technology also presents its fair share of challenges.  Here, we’ll outline the... Read More

Cultural trends

Craft a Winning Brand Strategy by Leveraging Custom Online Panels

The current business landscape is dynamic, and the key to building a successful brand lies in understanding audiences like never before. Market research has emerged as the guiding star for B2C and B2B businesses seeking to refine their branding strategies. There are... Read More

Cultural trends

Not Using Online Panels in Your Market Research? It’s Time to Change That

The B2C and B2B business landscape is constantly in flux. One thing that has not changed, however, is that making informed decisions is the key to success. Market research plays a pivotal role in providing the audience insights needed to make those... Read More