Cultural trends

The Evolution of Natural Hair Products for Black Women

Black women’s hair has been a symbol of identity, cultural heritage, and self-expression for centuries. It is estimated that the global Black hair care market was worth $2.5B in 2020, with Black hair care product sales making up 85.7 percent... Read More

Cultural trends

The Dynamic Intersection of Technology and Trends on Shaping Cultural Norms Around the World

The rapid pace of technological advancements means that the world is more connected than ever before, breaking down geographical boundaries and allowing for enriching cultural exchange The world is in the midst of a profound transformation in how technology and... Read More

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Cultural trends

Between a Rock and Hard Place: Police Brutality & Gun Violence in African American Communities

Police brutality and gun violence: two stark issues that seem to be the bookends in the daily narratives of African Americans. This societal pressure is perhaps exemplified last May when Phoenix police officers with drawn weapons traumatized a black mom... Read More

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Cultural trends

The Rise of Zoomers: Unveiling Attitudes and Culture

They say youth is wasted on the young. Still, the young eventually run out of youth to waste and are tasked to join “adult” society and shape culture’s economic and social aspects. Welcome Generation Z. Also known as Zoomers or... Read More

Cultural trends

Breaking Stereotypes: POC Gamers and Their Presence in Video Games

Nothing seems stable these days, from the economy to politics, from our collective health to geopolitical arenas. Even American cultural stalwarts like Hollywood, Disney, and gamers have been on their heels in a time of strikes and shifting mediums. The... Read More

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Cultural trends

Exploring the Growing Buying Power of the LGBTQ+ Consumer Audience

To leverage the economic power of this influential audience, brands will need to be authentic in their efforts to support and include LGBTQ+ consumers on all levels, even in the face of possible consumer backlash. The LGBTQ+ audience has emerged... Read More

Cultural trends

When Likes Lead to Purchases: The Emergence of Social Commerce

If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doubt that Silicone Valley and the many inventions and innovations that have come from there have driven our society... Read More

Cultural trends

Layer-on-Layer

Earlier this year, Wohlers Associates, Inc. published its annual report with current figures for the additive manufacturing (AM) industry. The report showed a surprising expansion of 7.50%, upwards of $12.80 billion in 2020, despite the ravages of the Covid-19 pandemic.... Read More

Cultural trends

Cannabis – Just Business?

In the last year, the world has become so focused on working from home that we have almost forgotten that the need for physical labor is still necessary for the production of essential daily supplies. Our ‘virtual’ lives don’t obviate... Read More

Cultural trends

How can chatbots help us?

Advances in AI have gathered speed so rapidly that even the savviest businesspeople are scrambling to catch up with the trends. Chatbots have the potential to rocket businesses into a new age of superb customer service and sensational returns on... Read More

Cultural trends

It’s What You Hear: The Rise of Sonic Branding

Advances in marketing have gone hand-in-hand with advances in technology, which has created both challenges and opportunities for businesses. As companies realize that branding is vital to their success, because it connects them to their customers in a personalized way,... Read More

Cultural trends

The Omnichannel Revolution

The retail landscape is constantly evolving and adapting to new technologies, ideas, and trends. As companies and brands attempt to navigate their ways through this constantly changing environment, new tools, such as omnichannel marketing, have been created to find success.... Read More