Advances in AI have gathered speed so rapidly that even the savviest businesspeople are scrambling to catch up with the trends. Chatbots have the potential to rocket businesses into a new age of superb customer service and sensational returns on... Read More
Advances in marketing have gone hand-in-hand with advances in technology, which has created both challenges and opportunities for businesses. As companies realize that branding is vital to their success, because it connects them to their customers in a personalized way,... Read More
The retail landscape is constantly evolving and adapting to new technologies, ideas, and trends. As companies and brands attempt to navigate their ways through this constantly changing environment, new tools, such as omnichannel marketing, have been created to find success.... Read More
Since their inception in the early 20 th century, Hollywood and the film industry have beenmajor drivers of consumer pop culture. There’s no doubt that Hollywood is synonymouswith modern American culture, and as the film industry has influenced Americanconsumer habits,... Read More
Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technology trends. Generation X helped make email and the World Wide Web popular and more accessible, while... Read More
Since the late 1990s, the American retail landscape has changed tremendously, as a number of “big box stores” that were once the “go to” places for shopping have closed their doors forever. The emergence of Amazon and ecommerce have changed... Read More
The artificial intelligence (AI) revolution is changing the world, especially the way we work. AI has the potential to end many jobs, but it can also make some jobs more efficient and help brands expand their reach to wider audiences.... Read More
Customer experience has become a critical element for businesses both big and small. To optimize your company’s customer experience strategy, it is essential to get insights directly from your target audience. Custom online panels provide an effective avenue for obtaining valuable feedback from... Read More
The way audiences are consuming media is undergoing a significant transformation. With smartphones, social media, and streaming platforms, audiences’ interaction with media has evolved, presenting both challenges and exciting opportunities for B2C businesses and marketers alike. This shift means that it is... Read More
Any B2C business owner can tell you that launching a new product can be exciting and daunting. The stakes are high and every B2C business owner dreams of a successful product launch that captures the market’s attention and drives revenue. ... Read More
Uncertainty has become a constant in our lives. From economic fluctuations to global health emergencies, consumers are continually faced with unpredictable circumstances that influence their choices. As a result, understanding how uncertainty impacts consumer decision-making is crucial for B2C businesses that are... Read More
When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume information and goods. The early internet was relatively primitive and boring, but it soon evolved... Read More
