When it comes to cars, consumers know which brands are associated with luxury and elevated quality. In our survey of 3,000 respondents who currently own and drive a vehicle, and are looking to purchase a new or used vehicle in the next 12 months, Mercedes-Benz, Lexus, Porsche, and Audi were the brands receiving the highest quality perception scores.
Executive Summary: Toyota scores big with consumer brand loyalty. In our U.S. Automobile Consumer Study, Toyota owners indicated that they are more likely to replace their current Toyota with a new Toyota when shopping for a new vehicle. For . . .
