Cultural trends

How Jaden Smith’s Louboutin Partnership Reflects the Rise of Identity-Driven Fashion Tribes Influencing Brands Like Nike and Loewe

When Christian Louboutin, one of the most storied houses in luxury footwear, named Jaden Smith as its first-ever Men’s Creative Director, it made headlines as a celebrity branding play. But beneath the surface, it signals a far bigger shift in... Read More

Cultural trends

The Broadband Divide Is a Cultural Divide: What Telecom Brands Don’t Understand About Access

For decades, the broadband gap has been framed as a technical problem. Coverage maps. Deployment timelines. Speed thresholds. Cost structures. And from inside the telecom industry, access has often been treated as an engineering challenge that would eventually solve itself... Read More

Cultural trends

The EV Disconnect: Why Black and Multicultural Consumers Are Interested, But Not Buying, and What Auto Brands Still Don’t Get

From the outside, the electric vehicle story looks clean and linear. Adoption is rising. Infrastructure is expanding. Automakers are investing billions. Government incentives are in place. On paper, the future of mobility appears inevitable. But beneath that narrative sits a... Read More

Cultural trends

Why Marriott, Airbnb, and Delta Still Misread Black and Latino Travelers– and What It’s Costing Them

In 2025, travel isn’t just leisure; it is identity work. It is culture, safety, belonging, and narrative. But even as Black and Latino travelers become some of the most powerful segments in the hospitality economy, many of the brands claiming... Read More

Cultural trends

Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture 

Recently, Gen Alpha made social waves by feverishly embracing the cryptic phrase “6-7” (pronounced “six-seven”). This pseudocode spread like wildfire across social media and the suburbs of pop culture, and even legacy news. The origins are murky, perhaps starting with... Read More

Cultural trends

Who’s Missing From Your Data? Cultural Gaps in the AI Era

Data is the rocket fuel behind AI. But if your tank is half-empty– missing entire communities, cultural contexts, or lived experiences—your rocket doesn’t launch; it misfires. In the rush to automate everything, many AI-powered “insights” engines run not on representative... Read More

Cultural trends

Why Cultural Fluency Is the New Premium for Insurance: How Trust Shapes Who Buys– and Who Stays

Insurance has always sold itself as certainty. A promise that when the unexpected arrives, someone has your back. But in 2025, the industry is discovering an uncomfortable truth: certainty doesn’t sell if trust isn’t there. And trust is no longer... Read More

Cultural trends

DEI on Clearance: When Inclusion Gets Marked Down, So Does Your Brand

Some brands are quietly taking down their diversity signs. The language of “inclusion” that was once the heart of their press releases has been pushed into the clearance aisle, tucked behind new corporate buzzwords like “streamlining” and “re-focusing.” It’s a... Read More

Cultural trends

EVs, Equity, and the Road to Inclusion

Culture is driving the car business, yet auto brands are still speaking like they’re selling metal and horsepower instead of identity and access. Electric vehicles represent more than a technology shift; they’re redefining status, sustainability, and mobility. If automakers want... Read More

Cultural trends

Modern Horror Movies and Representation: A Jumpscare Bringing Fairness

When it comes to Hollywood, it might seem inappropriate to bring out Charles Dickens’ famous line, “It was the best of times, it was the worst of times.” The combination of COVID, strikes, an underwhelming streaming model, and typical corporate... Read More

Cultural trends

Beauty Has a Language. Gen Z Doesn’t Speak Yours

For decades, beauty has been fluent in one dominant tongue: aspiration. Glossy, filtered, and more importantly, exclusive. The language of perfection spoken through airbrushed skin and slogans that whispered who could be beautiful, and who could not. But somewhere between... Read More

Cultural trends

AI Can’t Read the Room: Why Cultural Intelligence Still Needs Humans

It’s tempting to believe that with every model upgrade, AI will one day know culture as well as we do. But the truth is more complex: AI will never read the room in the human sense. It can mimic patterns,... Read More