Cultural trends

Lessons from the 2025 Met Gala

The 2025 Met Gala, themed Superfine: Tailoring Black Style, offered more than its usual parade of custom couture and celebrity spectacle. This year, it became a cultural lens, sharpened by its celebration of Black Dandyism– a lens through which the... Read More

Cultural trends

‘Soft Boy’ vs. ‘Sigma Male’: The Masculinity Debate in Men’s Brands

By now, the ongoing debate about masculinity has touched every corner of the internet, inflaming passions of men and women alike. Within the arguments, two opposing archetypes have taken center stage in online culture: the “soft boy” and the “sigma... Read More

Cultural trends

Cultural Identity is Shaping the Future of Premium CPG

In the not-too-distant past, premium packaged goods were a niche category reserved for a specific type of consumer– affluent, urban, and largely homogenous. But today, the cultural landscape of consumer behavior has shifted dramatically. As multicultural, younger, and digitally native... Read More

Cultural trends

Why Anime Culture is a Branding Goldmine

For years, anime occupied the margins of Western entertainment, often dismissed as a niche interest reserved for late-night cable viewers or geek-adjacent cosplay conventions. Today, anime has emerged as a global cultural force, shaping fashion, music, and even how young... Read More

Cultural trends

What Streetwear Says About Your Next Car Purchase

Streetwear was once the uniform of skate kids and hip-hop artists. But what used to be fashion’s scrappier, petulant little sibling has now become a bona fide global powerhouse. Streetwear wields influence across everything from luxury fashion to advertising and,... Read More

Cultural trends

DEI is the Engine of STEM in the United States

If the United States wishes to be a competitor in the global economy, bolstering the STEM talent pool is essential. Changes in public policy for funding agencies and a decline in STEM degree graduation rates will have dire consequences for... Read More

Cultural trends

Anthony Mackie’s Captain America and Consumer Culture 

When Anthony Mackie officially picked up the shield of Captain America, it wasn’t just a simple casting choice– it became a significant cultural moment in time. Marvel’s decision to place a Black man front and center as the face of... Read More

Cultural trends

Meghan Markle’s ‘As Ever’ and the Gatekeeping of the Lifestyle Space

The contours of the lifestyle industry have been stretched and pulled over the years, even making space for megawatt names like Gwyneth Paltrow. However, the launch of Meghan, Duchess of Sussex’s new brand, As Ever, has ignited a multifaceted dialogue... Read More

Cultural trends

White Rural Men Still Have Buying Power

Consumer demographics are constantly in flux. And brands often find themselves chasing the latest trends in urban markets, focused on digital-first strategies and multicultural engagement, meant to capture the vibe of the moment. Yet, one group remains largely overlooked despite... Read More

Cultural trends

Dupe Culture: Knockoffs Are Reshaping Brand Loyalty

In the old days, luxury used to be about exclusivity– a carefully gatekept world of status symbols accessible only to those with deep pockets. But in the age of social media, shifting (and increasingly frightening) economic realities, and changing cultural... Read More

Cultural trends

Shuttering the Department of Education Rewrites America’s Economic Future

From the classrooms of inner-city schools to Wall Street, the repercussions of the decision to close the Department of Education will echo for generations. As the calendar flipped over to March 2025, America awoke to a seismic shift in its... Read More

Cultural trends

Why Culture Drives Brand Loyalty Among First-Gen Consumers

For the millions of first-generation immigrants in the U.S., brand loyalty isn’t just about product quality or even price– it’s more of a mashup of identity, nostalgia, and a delicate balancing act between holding on to their cultural roots and... Read More