When Anthony Mackie officially picked up the shield of Captain America, it wasn’t just a simple casting choice– it became a significant cultural moment in time. Marvel’s decision to place a Black man front and center as the face of... Read More
The contours of the lifestyle industry have been stretched and pulled over the years, even making space for megawatt names like Gwyneth Paltrow. However, the launch of Meghan, Duchess of Sussex’s new brand, As Ever, has ignited a multifaceted dialogue... Read More
Consumer demographics are constantly in flux. And brands often find themselves chasing the latest trends in urban markets, focused on digital-first strategies and multicultural engagement, meant to capture the vibe of the moment. Yet, one group remains largely overlooked despite... Read More
In the old days, luxury used to be about exclusivity– a carefully gatekept world of status symbols accessible only to those with deep pockets. But in the age of social media, shifting (and increasingly frightening) economic realities, and changing cultural... Read More
From the classrooms of inner-city schools to Wall Street, the repercussions of the decision to close the Department of Education will echo for generations. As the calendar flipped over to March 2025, America awoke to a seismic shift in its... Read More
For the millions of first-generation immigrants in the U.S., brand loyalty isn’t just about product quality or even price– it’s more of a mashup of identity, nostalgia, and a delicate balancing act between holding on to their cultural roots and... Read More
With award season winding down, we’ll have to wait until later this year for the parade of the next iterations of ‘naked dresses’ worn by attention-seeking celebrities on the red carpet. For years, the fashion industry has been a laboratory... Read More
In the wake of the 2024 election, America finds itself in the midst of a transformative period. With over 70 executive orders issued by the Trump administration since February 20, 2025, the nation wakes up each day to a new... Read More
The global conversation about weight loss drugs has rapidly intensified, as has the guessing game of who’s taking them and who's losing weight the old-fashioned way. Companies are ramping up their marketing efforts to reach diverse consumer groups. Weight loss... Read More
Kendrick Lamar’s NFL Super Bowl halftime show was more than just entertainment. It was a masterclass in cultural storytelling, blending artistry, history, and social commentary in a way that resonated deeply with Black audiences and caused something approaching confusion among... Read More
The consumer packaged goods (CPG) industry has long been dominated by traditional marketing strategies — TV ads, celebrity endorsements, and hefty retail campaigns. But in recent years, a new wave of marketing has emerged, driven by influencers who command massive... Read More
As we move deeper into the 21st century, the face of modern wealth is changing. In industries historically dominated by limited representation, figures like Tyler Perry, Rihanna, and Lebron James are not just reshaping what it means to be a... Read More
